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Tesco

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Mobiles. Pg 6. Action taken after seeing Ad. Visit website. for more information. Visit ... Mobiles. Pg 7. Millward Brown Involvement Diagnostics 5 ... – PowerPoint PPT presentation

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Title: Tesco


1
Tesco
2
Role for Advertising Impressions created by ads
3
Action taken after seeing Ad
4
Millward Brown Involvement Diagnostics

5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
5
Role for Advertising Impressions created by ads
6
Action taken after seeing Ad
7
Millward Brown Involvement Diagnostics

5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
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