BroadStreet Communications Starting from Scratch

1
BroadStreet Communications Starting from Scratch

• By
• Dr. James Williams
• 2002

2
The Business Plan

• What Offerings (services, products)?
• Who are the customers?
• Who is the competition?
• How will the services be delivered?
• What technologies can be utilized?
• What is the cost of delivering service?
• What resources are required to deliver and
  support the services?

3
The Business Plan

• What system architecture is required?
• What processes, functions, procedures, etc. are
  needed?
• What are the capacities and volumes of the
  resources needed?
• What Financial Resources are Needed?
• The Economic Model

4
Company Background

• Competitive Local Exchange Carrier
  (CLEC)/(Telephone Company)
• 3 Venture Capitalists - 62 Million
• 1 Finance Company - 120 Million
• 16 markets (cities) East Coast USA
• 8 Founders
• Estimated 400 employees

5
Company Background

• New Generation Network
• Broadband Services to Businesses
• Small to Medium (6 50 employees)
• Underserved
• DSL to the Premise (VoIP)
• ATM backbone (VoATM)
• All Digital Packet Switched Network to the PSTN
• Offices in each city fully staffed
• Sales (15), Customer Care(3), Technicians(3)

6
Technology Architecture
Telephone
4 16 port IAD at Customer Premise
Fax
PC/ Hub/ Router
Local Loop
ILEC Central Office
LSO with a 720 Port DSLAM (Digital Subscriber
Line Access Multiplexer)
1Central Office per market
PSTN
45 155 Mbps
Digital Switch Pathstar/5-ESS
Voice
PSAX ATM Router
GR303
ATM
911 Center
Data
Springtide Router
ILEC Central Office
LSO
NOC Network Alarms and SNMP Packets
Other Market PSAX NOC Data
Internet
7
Services

• Voice Services
• Local
• Long Distance
• Voice Mail
• Features (Call Forward, Caller ID, etc.)
• PBX and Keyset Support
• Calling Cards
• Data Services
• Internet Access (386 kbps to 2.3 mbps)
• VPN
• Email Web Hosting

8
Other Players

• ILEC (Incumbent Local Exchange Carrier)
• Own local loops
• Own Telephone Numbers
• Own the Customer
• IXC Interexchange Carriers (Long Distance)
• 911
• CMDS, Caller ID, Ported Numbers

9
CLEC TO BALOCAL
Call Direction
LOCAL/TOLL TRUNKS
CLEC EO
BA EO
TST
or
DT

• Usage Billing Concept
• Reciprocal Compensation

• BA Bills CLEC - Usage
• Local charges for MOUs
• TANDEM
• or
• END OFFICE

• Factors Exchange
• Required
• CLEC to BA
• PLU Factor

• BA Bills CLEC - Facilities
• Tandem Switched Transport (TST)
• Entrance Facility or Cross Connect
• Direct Trunked Transport (DT)
• Entrance Facility or Cross Connect
• Channel Milage (EO to EO)

Record Exchange Required NONE
10
CLEC TO BAINTRALATA TOLL
Call Direction
LOCAL/TOLL TRUNKS
CLEC EO
BA EO
TST
or
DT

• Usage Billing Concept
• Switched Access

• Factors Exchange
• Required
• CLEC to BA
• PLU Factor

• BA Bills CLEC - Usage
• Tandem Connection
• Local Switching
• Tandem Switching
• Tandem Transport
• Fixed
• Per Mile
• RIC
• CCL
• End Office Connection
• Local Switching
• RIC
• CCL

• BA Bills CLEC - Facilities
• Tandem Switched Transport (TST)
• Entrance Facility or Cross Connect
• Direct Trunked Transport (DT)
• Entrance Facility or Cross Connect
• Channel Milage (EO to EO)

Record Exchange Required NONE
11
BA TO CLECLOCAL
Call Direction
LOCAL/TOLL TRUNKS
CLEC EO
BA EO
TST
or
DT

• Usage Billing Concept
• Reciprocal Compensation

• CLEC Bills BA - Usage
• Local Termination charges
• for MOUs in accordance with
• CLEC tariff/agreement.

• Factors Exchange
• Required
• BA TO CLEC
• PLU Factor

• CLEC Bills BA - Facilities
• Tandem Switched Transport (TST)
• Entrance Facility
• Direct Trunked Transport (DT)
• Entrance Facility

Record Exchange Required NONE
12
BA TO CLECINTRALATA TOLL
Call Direction
LOCAL/TOLL TRUNKS
CLEC EO
BA EO
TST
or
DT

• Usage Billing Concept
• Switched Access

• CLEC Bills BA - Usage
• Switched Access Charges
• for MOUs in accordance
• with CLEC Tariff/Agreement.

• Factors Exchange
• Required
• BA to CLEC
• PLU Factor

• CLEC Bills BA - Facilities
• Tandem Switched Transport (TST)
• Entrance Facility
• Direct Trunked Transport (DT)
• Entrance Facility

Record Exchange Required NONE
13
CLEC TO AN IXC
Call Direction
IXC SUBTENDING OZZ/CIC
FGD/B
CLEC EO

• Usage Billing Concept
• Switched Access
• Meet Point Billing
• Multiple Bill/Multiple Tariff

• BA Bills IXC - Usage
• Tandem Switching
• Portion of Transport
• CLEC Bills IXC - Usage
• Switched Access Charges
• for MOUs in accordance
• with CLEC tariff/agreement.
• CLEC Bills BA - Usage
• Not Applicable

Factors Exchange Required IXC to CLEC - FGD
Factors

• Record Exchange
• Required
• CLEC makes originating
• record
• CLEC to BA
• EMR 115002

• BA Bills CLEC - Facilities
• Tandem Switched Transport (TST)
• Entrance Facility or Cross Connect

14
IXC TO A CLEC
Call Direction
IXC SUBTENDING OZZ/CIC
FGD/B
CLEC EO
Factors Exchange Required IXC to CLEC - FGD
Factors

• Usage Billing Concept
• Switched Access
• Meet Point Billing
• Multiple Bill/Multiple Tariff

• BA Bills IXC - Usage
• Tandem Switching
• Portion of Transport
• CLEC Bills IXC - Usage
• Switched Access Charges
• for MOUs in accordance with
• CLEC tariff/agreement.
• CLEC Bills BA - Usage
• Not Applicable

• Record Exchange
• Required
• BA to CLEC
• EMR 110101
• CLEC to BA
• EMR 115002

• BA Bills CLEC - Facilities
• Tandem Switched Transport (TST)
• Entrance Facility or Cross Connect

15
CLEC TO CLECLOCAL
Call Direction
LOCAL/TOLL TRUNKS
(Originating)
(Terminating)
CLEC EO
CLEC EO
Factors Exchange Required

• BA Bills Originating CLEC - Usage
• Transit Service Charges
• Recovery of Local Termination charges
• for MOUs paid by BA to Terminating CLEC.
• Terminating CLEC Bills BA - Usage
• Local Termination charges
• for MOUs in accordance with
• Terminating CLEC tariff/agreement

• Usage Billing Concept
• Transit Service

Record Exchange Required 11-01-01 to NYSP NYSP
bills Originiating CLEC for Transit
Service Charges
16
CLEC TO ITCLOCAL/INTRALATA
Call Direction
LOCAL/TOLL TRUNKS
FGC-LIKE TRUNKS
ITC EO
CLEC EO
MP
Factors Exchange Required NONE

• Usage Billing Concept
• Transit Service
• Meet Point Billing

• BA Bills CLEC - Usage
• Tandem Switching
• Tandem Transport
• - Fixed
• - Per mile from SWC to MP
• Independent Bills CLEC - Usage
• Charges for MOUs in accordance
• with tariff/agreement.

• Record Exchange
• Required
• BA to ITC
• - 110101
• ITC to BA
• - 115002

CLEC and Independent must have billing agreement.
ITC subtends a BA Access Tandem
17
CLEC TO ITCLOCAL/INTRALATA TOLL
Call Direction
MP
ITC EO
CLEC EO

• Usage Billing Concept
• Special Access

• BA Bills CLEC - Usage
• Channel Termination
• Channel Mileage
• - Fixed
• - Per mile from SWC to MP
• ITC Bills CLEC - Usage
• Charges for MOUs in
• accordance with CLEC
• tariff/agreement.

Factors Exchange Required NONE
Record Exchange Required NONE
Direct Trunk - ITC and CLEC could utilize
2-way. CLEC and Independent must have billing
agreement.
18
Billing (Arbor/BP)
Pre-Sale System (BroadStreet)
Order Management System (Arbor/OM)
Provisioning (Dset, BA)
Customer Care (Arbor/BP)
Financial Accounting System
Internet, Intranet, Extranet
E911, PIC/CARE Number Portability Other
Interfaces (Arbor/BP)
Payroll (Payroll One)
Web Site
Human Resource System (Employease)
Help Desk Trouble Ticket (Remedy)
System Components
19
Build or Buy Decision

• Time to Build vs. Time to Implement Buy
• Cost to Build vs. Buy
• Maintenance/Support Costs
• Internal Resources to Operate
• Control over Changes
• Quality of Support
• Functionality
• Openness to Integration

20
OSS Application Comparison Matrix
21
Customer Inquiry
Customer Account Maintenance
Prospects, LSOs, Employees, Inventory, Maps,
Regulatory, Competition, etc.
ILEC, IXC Revenue and Payments
GL, AR, AP, Assets, Purchasing, etc.
Payroll
Arbor/BP Customer Care
Pre-Sale System
Analysis
Financial Accounting System
Services Rates Discounts Formats
Human Resources
Sales System Order Data
Network Monitoring Fault Management
Arbor//BP Billing
Customer Intelligence
Arbor/OM
Commissions
Contract, Letter
Databases
Arbor/OM Remedy Trouble Ticket
ILECs, CLECS, IXCs
Installation Configuration
Provision E-Bonding
Maintenance Tools LoopCare
Charges, Inventory, Times
BillDats Software
Notifications Customer, Sales
Customer Usage
Back Office System Flow 03/16/2000
ILEC, IXC
22
BackOffice Software Architecture
Trading Partners System Interface (EDI, CORBA)
Software Architecture
SUN SOLARIS O.S.
ILEC Provisioning ILEC Quintessent

Network Fault Management (NFM)
HPUX O.S.
Validation Quintessent
Informix DBMS
iPlanet
Web Server
OM
Arbor/BP
LoopCare
BillDats Sybase DB
Presale Sales
Remedy Trouble Ticketing
Oracle DBMS
Oracle DBMS
DSL line Qualification
Windows 2000 O.S.
Remedy Help Desk
Web Server (IIS)
Financial Asset Management
Mail Server (Exchange)
Desktop Applications
Gis System
SQLServer
BroadStreet Employees
BroadStreet Customers
Public
23
BackOffice Support Architecture
PathStar Switches
Sprint LD
3COM Messaging
CMDS
ILEC/LSR
PIC/Care
Pre-Order
Gateway Server
Mediation Servers
Remote Network Devices
DBMS
Arbor/OM and Arbor/BP Servers
Customer Care
Invoicing
NOC and Provisioning Servers
Remedy Trouble Ticket
Cajun View
Order Entry
Payments
Navis
Product Configuration
Oracle DBMS
Journals
Oracle DBMS
NFM
LoopCare
Ordering and Provisioning Data Capture
911 Service Requests
ILECs Verizon, Etc.
Windows 2000 Servers
Financials
E911
MSAG Data Updates
Desk Top Apps
Remedy Help Desk
Sprint Mgt
Inventory IPs, Tele No. IADs, Stinger
Web Server
Mail Server
SQL Server DBMS
LNP
Internet
Intranet
Extranet
LIDB
Circuits
24
Inventory Assignment and Tracking

• Purpose
• Track the following resources
• IP Addresses
• Telephone Numbers (BSC and Ported)
• Calling Cards
• E-mail accounts
• Voice Mail Accounts
• Domain Names
• IAD Assignments and Configuration
• Customer Host IP addreses
• Stinger Assignments and Configuration

25
Inventory Assignment and Tracking

• PSAX Assignments and Configuration
• Pathstar Assignments
• Springtide Assignments
• IAD-to-Stinger Circuit Assignments
• Stinger-to-PSAX Circuit Assignments
• LSO Facility Configuration
• Cross-Connect IDF Block Assignments to Stinger

26
Inventory Assignment and Tracking

• Purpose (Continued)
• Support Provisioning of
• IP Addresses
• Telephone Numbers
• Virtual Path Interfaces (VPI)
• Virtual Circuit Interface (VCI)
• Shelf, Slot, Port on Physical Devices
• MDF-to-IDF-to-Stinger Connections

27
Inventory Assignment and Tracking

• Purpose (Continued)
• Support Trouble Shooting (NOC Components on
  Customer Signal Path)
• Support Customer Support (Assets)
• Support Engineering (Capacity)
• Support Asset Management

28
Customer Path
IOF Circuit Terminations, IDs, Type, Channels
Central Office
LSO Facility
PSAX Slot, Port, Voice VPI/VCI, Data VPI/VCI
Pathstar Port Voice VPI/VCI IP Addresses
Stinger Shelf, Slot, Port, Voice VPI/VCI, Data
VPI/VCI
Springtide Port IP Address
3-COM ID Mail Accounts
ILEC Circuit (IDs, Vendor)
IP Addresses, Voice VPI/VCI, Data
VPI/VCI, Telephone Numbers, Host IP Addresses
IAD
Host PC
Telephone
Customer Premise
29
Database Tables
IADs Circuits Stingers PSAXs Pathstars Springtides
3-COMs LSOs Telephone Numbers IP
Addresses Calling_Cards Email_Addresses Domain_Nam
es Customer_Paths
30
Database Inventory
IAD Database Table ID IAD_Type ILEC_Circuit_ID
Market IAD_No_Ports BSC_Circuit_ID CO_CLLI I
AD_Port_Number Stinger_ID Cust_ID IAD_Port_Type
Stinger_Shelf_ID Cust_Order_No IAD_Status Stin
ger_Slot_ID IAD_Type IAD_Status_Date Stinger_Po
rt_ID IAD_Serial_No IAD_Status_Notes DHCP_Low IA
D_BSC_ID Date_Installed DHCP_High IAD_DataI_IP
Who_Installed MDF_Block_ID IAD_Data_Subnet_Mask D
ate_Configured MDF_Jack_ID IAD_Voice_IP Who_Conf
igured IDF_Block_ID IAD_Voice_Subnet_Mask Date_In
stalled IDF_Jack_ID Default_Data_Gateway_IP Who_I
nstalled Provisioning_Status Default_Data_Subnet_
mask Date_DeInstalled IAD_Data_VPI Who_DeInstalle
d IAD_Data_VCI Date_Inventoried IAD_Voice_VPI Wh
o_Inventoried IAD_Voice_VCI Software_Version LS
O_CLLI Vendor LSO_BSC_ID No_PCS
31
Critical Factors for Success

• In real estate the 3 critical factors are
• Location, Location, and Location
• In Telecommunications the 3 critical factors are
• Execute, Execute, and Execute

32
Provisioning Support
Database
Stinger Table Data w- Pre-configured Path Data
Order Management
Order Queue
Update PSAX Table
Provisioning Interface For Stinger,PSAX and Switch
Provisioning Interface for The IAD
Update Circuits Table
Update Switch Table
Update 3-COM Table
Update Calling Cards
Update IAD Table