NM4210 User Experience Design

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NM4210 User Experience Design

• Class 1 Introduction

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Confusing terms

• HCI study of interaction between people (users)
  and computers - functionality
• "User-Centered Design" (UCD) specific process
  and approach to product design ease of use/
  usability
• What is user experience design?

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• User experience is a term used to describe the
  overall quality of experience a person has when
  interacting with a product or a system.

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What is user experience design

• "User Experience", often abbreviated "UX", is the
  quality of experience a person has when
  interacting with a specific design.
• Originally used in reference to human-computer
  interactions and still largely associated with
  those disciplines the term is now used to refer
  to any specific human-design interaction, ranging
  from a digital device, to a sales process, to an
  entire conference.
• http//interaction-design.org/encyclopedia/user_ex
  perience_or_ux.html

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UX design

• It is hot
• Being an emergent discipline, User Experience
  does not yet have a strong, formal body of
  knowledge. Formal books that include the term in
  their title often cover only subgroups of user
  experience.
• http//interaction-design.org/encyclopedia/user_ex
  perience_or_ux.html

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Why UX design is HOT

• Changing consumer values.
• It is simple when people get used to having
  something, they then start looking for something
  more.

Designing pleasurable products Patrick W.Jordan
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Why UX design is HOT

• Changing consumer values

Designing pleasurable products Patrick W.Jordan
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Why UX design is HOT

• Impact of changing customer values on business
  focus

Priceless - Diana LaSalle, Terry A. Britton
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Teaching/learning UX design

• Two approaches
• Product specific (eg. UX design for web)
• Perspective specific (not specific to any product)

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Scope of this subject

• Functionality, usability (ease of use)
• Aesthetics / sensorial design (visual
  attractiveness)
• Hedonic quality/ pleasurable to use (emotion,
  branding, marketing, business strategy perceived
  pleasure quality)

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Module structure

• Introduction
• UX design methodology
• Understanding the user
• Understanding experiences
• Experience analysis
• Experience strategies
• Designing for UX
• Theories of Interaction design and information
  architecture
• Business and marketing (innovation, branding,
  buyer behaviour etc.)
• Sensorial design
• Techniques to create interactive experiences
• UX testing methods
• Usability testing Methods
• Measuring the quality of experience

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Module requirements

• 2-3 Weekly assignments
• 8 Weeks term project
• Learning electronic Journal (blog)

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Evaluation

• 100 CA
• Participation 10
• Two assignments presentation 20
• Final project report presentations 60
• Learning report 10

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Any questions?

• ????????????????????????????????????

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Bad design (warm up assignment)

• Find a bad design (Ref http//www.baddesigns.co
  m/examples.html)
• Capture user reaction
• Their feelings towards the product
• Lesson they learnt from the interaction
• Their impression on brand
• Your reflection on the product and user reaction
• Setup you blog and forward me the URL by next
  Monday.