Self Care

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Self Care

• The Communication Challenge
• Dr. Paul Stillman
• General Practitioner, Sussex

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Self Care

• The ability of normally well people to look after
  themselves and their families
• with professional help when needed
• and the use of appropriate medical facilities
  when appropriate

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Self Care

• Is important

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Self Care

• Is Important vital to modern, efficient health
  systems
• With increasing emphasis on
• minor illness
• healthy living

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..but

• Can we engage the consumer?
• What benefits do we offer?

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Advanced Access
NHS Direct
Walk in Out of Hours Centres
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and prescription charges
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• Cost
• Convenience
• Satisfaction
• And Pride

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• Convenience
• Satisfaction
• And Pride

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The Communications Challenge

• What to do

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The Communications Challenge

• Why to do it
• and only then
• What to do

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The Benefits

• OTC medicines are the best, most comprehensive
  range available.
• Pharmacists understand them better than anyone.

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Self care

• Must be seen as desirable and pleasurable
• Must be supported, encouraged and rewarded
• Has to become a goal, not a necessity