MikesBikes Business Simulation

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MikesBikes Business Simulation
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Game Presentation

• MikesBikes simulates managing a small
  manufacturing firm
• Student groups make decisions in
• Sales marketing
• Operations (logistics and production)
• Research development
• HR
• Finance
• Each decision period (year), students are
  required to undertake market research, analyze
  data, collaborate with each other, and make
  judgment calls and decisions just like
  professional managers in the real world.
• All firms start on equal footing

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Multiple Game Versions???? ??????

• MikesBikes Intro
• Single Player
• Single student plays against a computerized
  opponent on his own computer, offline
• Multi Player
• Student teams competing against each other online
  Internet based game
• MikesBikes Advanced
• Single Player
• Multi Player

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The MikesBikes Environment
distribution channels
manufacturers
market segments
Road
(your business)
Bike Shops
For control of
Competing through
Mountain
Sports Stores
(Your opponent)
Kids
Department Stores
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Multi-player VersionYour team vs The World
(other student teams from same class)
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Marketing decision screens
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Firms situation at the end of each
rollover will be one of the following
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Players

• Intel Corp. 80 finance managers from Intel
  Israel. Goal improving communication among
  remote members of Finance Dept.
• Game duration 3 months (7 simulative years)
• MBA Students from the GSB, Univ. of Haifa.
• Games duration 8 weeks (9 simulative years)

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Lessons Learned

• The key principles of business management -
  standard terms and concepts of strategy,
  marketing, new product development, operations,
  finance and accounting
• Think of business as an interacting system of
  these components
• Develop roles and establish team dynamics,
  practice decision-making processes (based on data
  surveillance, collection, sharing and analysis)

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Lessons Learned (cont.)

• Making beneficial use of data and information,
  undertaking market research, handling information
  overload
• Development of a strategy (short/long term), and
  its implementation in practice (fit between
  tactics and strategy)
• Handling Mergers and Acquisitions, survival in a
  competitive, fast-changing environment
• Understanding basic financial statements and
  their purpose
• Developing key quantitative skills for management

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MB Advantages to students

• Internet-based game, allows cooperation in a
  virtual environment, remotely, between team
  members (f2f not necessarily required)
• Allows students in the same team to look at the
  same screens over the Internet, regardless of
  where they are in the world, and see their teams
  decisions made in real time
• Modern easy-to-use highly intuitive graphical
  interface
• Excellent online help, manuals and tutorials
• Extensive and rich set of reports available
• The Single-User game enables self-learning at
  students own pace, no peer pressure
• Offline rollovers (what if)
• The Bicycle Industry attractive, intuitive, fun

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MB Advantages to instructors

• Allows remote management
• The Instructor application provides full
  control over many game features, gives real-time
  view of students decisions
• Ability to simulate world level shocks (demand,
  quality)
• Extensive Resource pack provided, including
  manuals, quizzes, presentations, assessment
  activities, tutorials, screen-shot demos and more
• Online and phone real-time support by vendor