Aesthetics

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Aesthetics

• Communication

I. Introduction Color
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What are Aesthetics?

• Aesthetics refers to sensory
• effects of the visual, spatial, tactile
• elements of a communication.
• Aesthetics are generally experienced at a
• bodily/ emotional level first.
• Aesthetics generally involve the visual, spatial
• and tactile relations between the parts of a
• communication to the whole

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BAD AESTHETICS

• Call attention to the parts instead of the whole.
• Alienate the viewer
• Confuse the viewer
• Give the feeling of disorganization and lost-ness.

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Good Aesthetics

• Invite the viewer in.
• Work together.
• Support the communication message.
• Create and sustain interest.

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AESTHETICS
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Color

• Color can please or alienate.

• Good design uses color palettes

• Color wheels can help you figure it out.

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Colors can invite in or push out
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Color Palettes

• Color palettes are colors chosen
• to guide your communication.

• Pallets communicate tone. The can be intense,
  peaceful, aggressive, friendly, interested, bland
  and bored. The range quite wide.

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Color Palettes

• Pallets usually involve 3 major colors that work
  together, and 2 accent colors.
• Once you chose a palette, stick with it.

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Color Wheels
Opposites accent / irritant?
Complimentary calmness/ boring?
Range Is it working or not?