Crisis Communications at UWMadison

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Crisis Communicationsat UW-Madison

• May 13, 2008

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Crisis Communicationsat UW-Madison

• UW-Madison Police Department determines whether a
  situation is a crisis and initially which
  notification methods to use
• Police Department initiates most notifications
• DoIT involved in crisis notification and crisis
  management technologies

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Notification Methods

• Mass Email - uses 66,528 email addresses in our
  administrative data systems
• Every student
• UW-System employees with email address who are
  employed in Dane County or work for UW, including
  UW-Extension
• Affiliates UW Hospital, WARF, Forest Products
  Labs, Foundation, miscellaneous groups

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Notification Methods

• Mass Email
• Broadcast Voice Mail uses DoITs voice mail
  system
• Faculty and staff only (about 11,000)

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Notification Methods

• Mass Email
• Broadcast Voice Mail
• Reverse 911 uses Dane County system
• Building managers and main department numbers

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Notification Methods

• Mass Email
• Broadcast Voice Mail
• Reverse 911
• Text Messaging uses outsourced service
• Opt-in
• Now in enrollment period over 6,000 since May 1
• Intended for students, faculty and staff,
  affiliates
• Parents not eligible

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UW-Madison Home Page

• Used in conjunction with and following mass
  notifications

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After Mass Notifications are Sent

• Other technologies are used to manage crises
• High volume toll-free service with informational
  message
• High volume toll-free service with opt-out to
  call center
• Call centers
• Voice mail
• Conference bridge
• Others