Visa Overview

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Visa Overview
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Notice of Confidentiality

• This presentation is furnished to you solely in
  your capacity as a customer of Visa USA and
  participant in the Visa payments system. By
  accepting this presentation, you acknowledge that
  the information contained herein (the
  Information) is confidential and subject to the
  confidentiality restrictions contained in Visas
  operating regulations, which limit your use of
  the Information. You agree to keep the
  Information confidential and not to use the
  Information for any purpose other than in your
  capacity as a customer of Visa USA or as a
  participant in the Visa payments system. The
  Information may only be disseminated within your
  organization on a need-to-know basis to enable
  your participation in the Visa payments system.
  Please be advised that the Information may
  constitute material nonpublic information under
  U.S. federal securities laws and that purchasing
  or selling securities of Visa Inc. while being
  aware of material nonpublic information would
  constitute a violation of applicable U.S. federal
  securities laws.

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History

• Attended the original RFP for NYC
• Work closely with NYC TLC, and industry players
• Advise industry on best practices
• Actively encourage Visa and membership interest
  Visa Morning in Manhattan. Push taxi agenda
  internally.
• As NYC becomes fully established bringing on new
  North America markets and supporting partners to
  open market further
• Global acceptance is coming
• Looking at synergies with other industries

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Future of Payments
Over the long-term, global interoperability will
be achieved on chip technology that provides form
factor flexibility with value added service
capabilities and increased security. Deployment
timing will be driven within regions.
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Payment Platform Drivers
Delivers value to Merchants and their Customers

• Merchant Point of Sale
• Consistent point-of-sale experience simplifies
  employee procedures
• Electronic capture of previous cash/check sales
  provides opportunity to market to, promote to,
  and target customers
• Cardholders
• Appealing ease of use, speed and convenience
• Consistent point-of-sale experience
  attended/unattended
• Perceived future access to new payment products,
  and form factors

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Speed is Everything
Cash payment
Average of 16 seconds
Hand-back
Visa payWave payment
Average of 11 seconds
Based on Insula Research field testing in the
United States 554 timed transactions conducted
between April 2008 and January 2009
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Merchant Implementation Timeline
Merchants are projected to launch in under 4
months based on the following timeline

• Acquirer
• use Visa approved reader or make sure reader gets
  approved ()
• upgrades processing system to support contactless
  fields (4 weeks)

Production Launch Start

• Acquirer/Merchant end-to-end certification
  testing (1 week)

• Acquirer/Merchant scopes deployment requirements
  (1 week)

• Acquirer/Merchant Quiet Launch Period (2 weeks)
• Set up, install, test merchant locations
• Install marketing and branding collateral
• Conduct customer service training

• Acquirer/ Merchant integration end-to-end testing
  (1 week)

• Acquirer/Merchant
• verify Visa approved reader is ready
• terminal payment software development (4 weeks)

Reader approval, by Visa Approval Service,
needs at least 8 weeks especially if the reader
is new or greatly modified from a prior version.
All modifications to the firmware require
re-approval!
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Questions

• Trends contactless/NFC order anywhere/anytime
  every day spend infrastructure support
• Opinion - Regulatory Mandate vs. Optional
  Acceptance of Cards
• Opinion Service (sur)charge to passenger
  effect on volume of card business, rules.
• Future Innovations
• Associations Banks - Working with
  municipalities
• Set up providers/partners
• Rules Best Practices
• I am a taxi regulator I want my taxis to accept
  payment cards what do I do now?
  GRAB/CALL/EMAIL ME docherty_at_visa.com

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Thank You!
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Card versus Cash Trips
27
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Card versus Cash Payments
35
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Learnings to Date - General

• Taxicabs one of the last bastions of cash
• Other bastions quickly adopting vending
  fastfood (coffee and doughnuts) transit (access
  pay) parking
• Payment solutions widely available and tailored
  for industry
• Rapid adoption of card acceptance in all major
  USA cities, and globally
• Cash on hand 20 less of a necessity
• Card options prepaid and debit
• CASHCARD PAYMENTS 9.7014.00
• CASHCARD TIPS 1422
• Cash volume has stayed flat, Card volume added
  35 to bottomline
• Card usage 21 DEBITCREDIT mainstream usage
• Card usage by amount
• Under 25 31
• 25 to 50 40
• Over 50 68