MGMT 610 New Venture Planning Winter 2002

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MGMT 610New Venture PlanningWinter 2002

• Alan Meyer
• Lundquist College of Business
• University of Oregon

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Todays Agenda

• Review syllabus
• Review quarter schedule
• Why a business plan?
• Writing a business plan
• Student business ideas
• Forming teams
• Next week(s)

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Course Syllabus

• New Venture
• Planning

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Objective of Course

• Write a business plan for a start-up
• Learn elements of a business plan
• Not a traditional course
• Process vs. Content
• Interaction with business community
• Mentors, judges, speakers
• Hard work, but rewarding!

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Workshop Coordinator

• Alan Meyer Alan
• Lundquist Professor of Entrepreneurship
• Professor of Management
• Economics undergrad, MBA
• Ph.D. UC Berkeley
• Taught at Cornell, Univ. of Wisconsin, Hong Kong
  Univ. Science Technology, UO
• Business experience Startup advisory boards,
  corporate market research

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Four Two-Week Modules

• Team Formation Industry Analysis
• Leader Alan Meyer
• Workshop Kaiping Zhang, Business Librarian
• Marketing Analysis Plan
• Leader Randy Swangard
• Workshop Don Harkin
• Operations Plan
• Leader Alan Meyer
• Workshop Ty Pettit, COO microHelix, founder
  Djangos
• Financial Plan
• Workshop leader Kevork Horissian
• Speaker Jill Fetherstonhaugh, Business Law
  Centre

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Communications

• Course website
• http//lcb1.uoregon.edu/ameyer/MG610.html
• Email ameyer_at_oregon
• Telephone
• 346-5178
• Office hours
• Monday, 300-500 pm, and by appointment
• Drop in

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Course Materials

• Text
• Lawrence and Moyes, Writing a Successful
  Business Plan
• Moyes and Lawrence, Financial Spreadsheets for
  the Business Plan
• Optional material
• Suggested readings in syllabus
• Class handouts
• Distributed in class and/or on website

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Class Schedule

• Tuesdays 400 to 700
• 1st Hour speaker or presentations
• 2nd Hour discussion/lecture
• 3rd Hour team breakout

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Outside Participants

• Randy Swangard, LCE Director
• Workshop leaders
• Outside speakers
• Team mentors
• Business plan judges

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Law Entrepreneurship

• Barbara Aldave, Director of Law
  Entrepreneurship Center
• In partnership with LCE to offer Statement of
  Completion

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Presentations

• Forum for feedback from class
• Friendly audience
• Challenging QA paramount
• Presentation ideas and tips
• Lawrence, Tips on Making Business Presentations
• http//bus.colorado.edu/faculty/lawrence/Documents
  /speaking.htm

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Quest for AdVentureBusiness Plan Competition

• Last Friday of Winter Term
• All teams participate
• Outside judges
• Competition does not affect grade
• Glory and

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Grading

• Team Written Assignments (6-8)
• In-Class Presentations (5-6)
• Final Group Presentation
• Final Written Plan
• Peer Evaluation
• Individual Participation

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Term Schedule

• New Venture
• Planning

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Schedule Overview

• Weeks 1-2
• Form teams
• Select concepts, analyze industry
• Review sample plans
• Weeks 3-9
• Research and write plans
• Week 10
• Present plans

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Detailed Schedule
Course website
http//lcb1.uoregon.edu/ameyer/MG610.html
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Why a Business Plan?

• New Venture
• Planning

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Purpose of a Business Plan

• Action Plan
• Small steps lead to large results
• Road Map
• On track and in right direction
• Sales Tool
• Investors, vendors, customers, partners,
  employees, YOURSELF!

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The Payoff to You

• Cross-functional integration
• What it really means to integrate strategy,
  marketing, finance, accounting, and management
• Business planning methodology
• Tool kit for systematically tackling any emerging
  business opportunity (not just start-ups)
• Work sample
• A tangible, professional written plan and
  presentation that documents your mastery of the
  above

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Writing a Business Plan

• New Venture
• Planning

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Writing a Business Plan

• Hard work (only 3 credits?)
• Frustrating
• Puzzle pieces keep changing shape
• Analysis vs. Synthesis creative

• Ultimately, very rewarding
• Put your education together
• Excellent resume item
• Satisfying

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Ideas Opportunities

• New Venture
• Planning

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Ideas vs. Opportunities

• What makes a good opportunity?
• Opportunities
• Attractive
• Durable
• Timely
• Adds value
• Scale and scope

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Consider

• Technical feasibility
• Market acceptance
• Competition
• Resources required
• Experience of management team
• Market growth
• Et cetera

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Your ideas
opportunities
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Administrative Stuff

• Who is already part of a team?Who is looking for
  a team?
• Which teams have firm ideas?Which are looking
  for ideas?

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Teams and Members

• Medical Money Maker
• Liz Bauer, Seth Millstein, Jennifer Knee, Titin
  Suprihatin
• Tree Shaver
• Mike Sim, Andy Lyons, John McPherson
• Nano Science
• Dave Rubin, Mark Mackey, Robert Macy
• Newlywed Financial Planning
• Eliza Mattox, Jenni Rasmussen, Jason Nelson, Dave
  Bloom
• Unattached to a team
• Viviana Jarrin, Ho Joong Kim, Gabriel Bailey,
  Roberto Tamayo, Hyun Joong Yoon
• Not registered for 610

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Questions?
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Detailed Schedule
Course website
http//lcb1.uoregon.edu/ameyer/MG610.html
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MGMT 610New Venture PlanningWinter 2002

• Alan Meyer
• Lundquist College of Business
• University of Oregon