Welcome Meetings

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Welcome Meetings

• Joanne Thirlaway

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Learning Objectives

• By the end of this session you should be able to
• Produce phrases and or activities that can be
  used at an opening of a welcome meeting
• Identify information included in a welcome
  meeting speech
• Produce an outline of a welcome meeting speech

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Recap activity

• What information have customers been given prior
  to arrival at a welcome meeting?

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WOW WOW guide to welcome meetings

• Consider it a story with a beginning, middle and
  end
• Give a brief overview of your welcome meeting
  speech
• Deliver the information
• Summarise and close

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Opening - consider

• Attention instant attention
• Benefits why advantage to stay
• Credentials why listen to you
• Direction duration questions at the end
• Highlights the best of your holiday
• Booking Form

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Preparation

• Choosing the highlights
• Base on previous sales, types of customers,
  profitability and local knowledge
• Approx. 7 payable highlights (excursions)
• Approx. 3 non-payable highlights (decided between
  rep and Team Manager)

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Main body of welcome meeting

• Introduction to self
• Holiday hints
• Tour operators service
• Health and safety
• Hotel information
• Resort information
• Holiday highlights
• Car rental
• Notice board
• Sale of excursions

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Re-cap

• Why?
• Structures presentation of the welcome meeting
• Helps the customer to absorb what comes next

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What do you re-cap?

• Remind customers that
• You have told them about you and the service
  provided by the tour operator
• You have given them tips about the hotel and
  resort and given them a taste of the highlights
• There are more than 10 highlights
• Some highlights can be done on their own but
  others (excursions) are found in the booking form

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Close

• Think impact - make it short and to the point
• C- Collect your booking form
• L- Lots of benefits to booking now
• O- mOney needed now
• S- Stay to answer questions
• E- Enjoy your holiday and thank you for coming

11
Learning Objectives

• By the end of this session you should be able to
• Produce phrases and or activities that can be
  used at an opening of a welcome meeting
• Identify information included in a welcome
  meeting speech
• Produce an outline of a welcome meeting speech