Alumni Bocconi Zurich

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Alumni Bocconi Zurich

• Communication platform

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Alumni Bocconi Zurich communication platform

• Goal of this document is to
• Provide guidance on the communication strategy of
  Alumni Bocconi Zurich and its operations
• Provide guidance and instruction on the use of
  each of the tools part of our communication
  platform

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Alumni Bocconi Zurich communication strategy

• Goals of Alumni Bocconi Zurichs communication
  strategy
• Guarantee smooth interaction with our current
  members allowing seamless access to all Alumni
  information with particular focus on upcoming
  events
• Provide Alumni with a set of efficient tools to
  reach out potential new members not aware of the
  activity and existence of our Alumni
• Make available an easy an quick channel of
  communication with all Alumni from other
  geographical areas interested for personal or
  business reason in reaching out our Alumni or one
  of its members
• Improve visibility of our Alumni with all
  potential partners interested in cooperating with
  us on projects and initiatives

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Communication - Four Tools Fitting Together
Alumnis communication channels
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Communication - Four Tools Fitting Together
Alumnis communication channels
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A group has been activated on LinkedIn to
increase visibility
All members of the Group have the logo of the
Association shown on their profile.
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New members will be invited to join the group

• More members in the LinkedIn group will increase
  the chance for the Alumni to be reached
  proactively by new members and potential partners
• New members will be invited on the LinkedIn group
  after their invitation

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Communication - Four Tools Fitting Together
Alumnis communication channels
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Alumni selected Group on Xing as event management
tool

• XING NOT the official Alumni website
• XING the social platform of the Alumni with goal
  of
• Allowing a smooth management of the social events
  (not possible with our website or any other
  instruments made available to us)
• Giving visibility on one leading networking tool
  thus facilitating for new member to join,
  potential partners to link with us
• External members are also admitted, when resident
  in Switzerland and introduced by an effective
  member
• All Alumni events managed with this tool, alumni
  only and open to friends (selection of attendees
  available)
• Alumnis Xing group highly recommended to all our
  members

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XING Group provides a broad set of event
management functionality
From your home page on Xing you can access the
Alumni Bocconi Group and its Events
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XING Group Home page provides you access to all
group info
List of the latest new joiners
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XING Events provide all events info and is the
place where to join
Input re. attendance and additional comments
(e.g. additional attendees)
Participant list
All information re. the upcoming event
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Event officers, CO and Chairman in charge of Xing
management

• Events managers use Xing for
• Information about events and collection of
  participants feedback
• Invitation of events
• If an event is reserved to members / effective
  members, invitation will be sent only to relevant
  receipts and non members participation will not
  be accepted
• Communication Manager Chairman use Xing for
• Sharing broader communications with the extended
  Alumni
• Call for the yearly and extraordinary assembly
• However, Job openings, Meeting Reports and
  Newsletters will not be present / transmitted via
  Xing

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Communication - Four Tools Fitting Together
Alumnis communication channels
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Alumnibocconi.ch is the official website of the
association

• Create a natural, neutral and official website to
  introduce our association and improve our
  external visibility, with the guarantee of an
  high image standard
• Concentrate relevant Alumni information and
  documents for members (from meeting reports to
  pictures of wine-tasting tour)
• Dispose to a solid platform to manage our
  members DB
• Create a safe environment to upload members
  profiles and CVs, to let them safely circulate
  (only for members that agrees on it)
• Allows members to find professional into our DB,
  depending on search criteria, into that safe
  environment (only for members that agrees on it)
• Guarantee circulation of job openings (to
  effective members first)
• Have an open basis to interact with members (eg.
  Im selling a karaoke call my neighbors),
  with the highest possible visibility

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Different types of access exist based on readers
status
Allowed options depends on readers status, in
accordance with Statute of the Association.
Log-In required
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User DB determines Log in- Status
How does it work?
Log In
User
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Personalised answer to the registered users
You are welcomed with your name and surname.
Follow the Click here to enter link to get
into the system
Registered User
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Website dynamically adapted to users status
Content Area
Navigation Area
This indicates your Status
Those area are built in blocks the highest is
your status, the more options are visible /
allowed
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Entries in home page provide snapshot view on
latest news from Alumni

• Each Entry has
• a Title,
• a Subtitle,
• a teaser of the content,
• a link to the page
• Author and date of the post on the upper right
  corner
• Sometimes a little image
• Recent post first

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Guests are public users that access website and
have limited rights

• No log in ? No status
• All institutional information
• Can read the Notice board
• Access to Log in area
• Institutional links
• User Everyone!

Welcome, Guest General information Homepage Alu
mni Association Past Events Become a
Member Notice board Read Members Area Log
in International Network alumnibocconi.eu
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Different contents are available from Homepage

• Homepage take back to Homepage
• Alumni Association provide access to pages
  containing history and information on the Alumni
• Past Events provide an overview to the
  activities / events of the association since its
  creation
• Become a Member provide all information for
  visitors interested in joining the association

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Notice board is available for access to all
visitors of the website
Welcome, Guest General information Homepage Alu
mni Association Past Events Become a
Member Notice board Read Members Area Log
in International Network alumnibocconi.eu
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Entries in Notice board contains non confidential
ads from Alumni

• Each Alumnus can add entries to the Notice Board
• Guest can read the board
• All Members can read / post on the board and
  erase their own post
• Editors can read / post on the board and erase
  any post
• Each entry contains date, author and title
• Clicking on the entry, full entry becomes
  available in a new window
• Incoming events, news and everything that members
  believe should/can be shared between and outside
  the Alumni community are found on this bulletin
• No confidential news or job openings will be
  posted here they will be available to the
  effective Members only in the Bulletin Board

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Alumni access/provide additional information

• Hello, Alumnus
• It keeps the Guest s rights
• New Association Life, here you have the docs
  that board chooses to broadcast to all members
  (Statute, Notes of the Board, Notes of the
  Assembly, Financial reports, pictures from wine
  tasting events)
• New You can post on the notice board
• New you can fill / modify your personal data and
  change your password
• Important you will be contacted through the
  email inserted here
• You can log out

Hello, Alumnus Association life Shared
material Newsletter Notice board Read New
message Delete a message My Alumni Read your
data Modify your data Change password Log Out
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To register, members are required to provide some
personal data

• Providing these data is mandatory step to join
  the association
• This will allow a seamless maintenance of the
  Members Registry
• Some data (market with ) will be mandatory

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Permissions are required to allow personal data
handling
Specific authorisation is required for the Alumni
to pass personal info to third parties (upon
request)
Permission is seek to allow searches to be
performed on the Alumni DB
Mandatory authorisation is required for personal
data handling
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Effective members can access bulletin board and
upload CV

• Hello, member
• Same options as Alumnus
• He has access to the Bulletin Board
• On the My Alumni page, you can upload / erase a
  CV
• Option find a member is active

Hello, Member Bulletin board Read My
Alumni Upload your CV Erase your CV Find a
member
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Bulletin Board provides access to confidential
news from Alumni

• Only Effective Members can access the Bulletin
  Board
• Guest cannot read
• Members cannot read
• Effective Members can read
• Editors can read / post on the board and erase
  any post
• Same structure and functioning rules as the
  Notice Board
• Generally used to post sensible information, such
  as job openings, confidential or personal news
  not meant to be shared with broader audience

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Resume can be uploaded on website to facilitate
sharing
Hello, Member Bulletin board Read My
Alumni Upload your CV Erase your CV Find a
member

• Effective members can upload their CV on the
  website following these rules
• Files to be named name_surname.xxx
• Format accepted .doc, .rtf and .pdf
• Files should not exceed 1MB (no picture)
• Each file get re-named in the DB with the ID as
  identifier
• New version of CVs can be uploaded after deleting
  the older version
• Each member is responsible for the correctness /
  update of the info on her/his CV
• CVs can be collected into a CV-Book, which Board
  members will download via FTP

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Editors the board members have admin rights
over bulletins

• Hello, Editor
• Same options as Effective Member
• He can delete any message on the Notice Board
• He can post / delete post on the bulletin board
• He can export directly to Office the DB of the
  members and the mailing list
• ?This mailing list will be the only official and
  updated mailing list

Hello, Editor Notice board Bulletin
board Read New message Delete a message Export
to members Export mailing list
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DB Admin the Alumni CIO has full control on
the entire DB/site

• Hello, Admin
• Same options as Editor
• He creates / erase members
• He modify rights (Status) of a member
• He reset his password when lost
• He can export technical information on users (not
  the password)

Hello, Admin Members Management New
member Modify member Set a password Erase a
member Export to info
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Communication - Four Tools Fitting Together
Alumnis communication channels
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_at_alumnibocconi.ch email accounts activated for
Alumni communications

• Alumnibocconi.ch (server) has activated also
  e-mail accounts for the boards functions
• _at_alumnibocconi.ch is the official communication
  provider of information
• Boards will answer to specific _at_alumnibocconi.ch
  accounts

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Different emails will be used for different
purposes
Active
All the board (COs, president) internal usage
staff_at_alumnibocconi.ch
COs, president, vice president extern,
institutional info
info_at_alumnibocconi.ch
Will be active soon
Webmaster Pwd lost, status error, broken link
webmaster_at_alumnibocconi.ch
CO2 receive inputs send nws NOT to
(UN)SUBSCRIBE
newsletter_at_alumnibocconi.ch
Event Managers
events_at_alumnibocconi.ch
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Communication - Four Tools Fitting Together
Alumnis communication channels
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Responsibility are split between the board members

• Chairman Vice-Chairman (Stefano Malvolti
  Chiara Rinaldi) invite members on Xing and
  LinkedIn, maintain the Registry
• Treasurer / Financial Officer (Umberto Braghero)
  has already enough to do
• Communication Officers (Emanuela Morelli Muriel
  Bekto) manage/coordinate the updates of the
  website content, prepare and send newsletter
• Information Officer (Davide Grasso) manages the
  website, maintains the databases
• Event Officers (Alex Manz Michele Cassiani)
  post events on Xing

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Implementation Plan
Integration of Tools
Payement Association fee