Lead Times, Ticket Purchasing

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Section 3
Lead Times, Ticket Purchasing Pricing
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LEAD TIMES TOTAL SAMPLE
Q8a. How long passed between your deciding to got
to the event and your actual attendance at it?
(NSEE X AXIS)
Overall, the stated lead times are fairly short
for most Arts events. The majority of events are
decided upon and attended within three weeks.
There is no difference between segment or region
in terms of lead time. The events that have a
longer lead time are perhaps more costly and
logistically demanding. Lead times are
significant in terms of timing the advertising
relating to these events - see qualitative
conclusions also for more discussion of this
topic.
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BUYING TICKETS BY SEGMENT
Q11b. Once you have decided to go to a ticketed
event how do you normally look for, or obtain,
tickets for it? N429

• The Interested and Disinclined segments generally
  purchase tickets from the same sources.
• However, there was some difference - the
  Interested segment being significantly more
  likely to report using third party sales offices
  or websites to purchase tickets.
• This could be related to the Disinclined having
  less familiarity with these sources, thanks to
  more limited attendance at events generally, or
  to their tendency to attend events
  opportunistically.

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PREFERRED TICKET PURCHASE SOURCES TOP 5 - BY
SEGMENT
Q12. How would you prefer to obtain tickets given
a choice? N429
DISINCLINED
INTERESTED

• The trend in preferred ticket purchase sources
  closely mimics the trend for actual purchase
  sources.
• Only the proportion whose preference to use a
  third party ticket sales office was significantly
  different between the segments, but the overall
  proportions who chose to use this source was
  still relatively small.

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TICKET PURCHASE SOURCES BY REGION
Q11b. Once you have decided to go to a ticketed
event how do you normally look for, or obtain,
tickets for it? N429

• The trend for purchasing tickets is similar for
  across regions, although a significantly greater
  proportion of regional respondents called event
  specific lines and paid at venues in advance.
• This may be related to the higher use of
  billboards and posters as a source of information
  and to more convenient proximity of venues in
  smaller regional centres.

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PREFERRED TICKET PURCHASE SOURCES TOP 5 BY
REGION
Q12. How would you prefer to obtain tickets given
a choice? N429
REGIONAL N213
BRISBANE N216

• The trend in ticket purchasing behaviour is
  closely followed by the trend for preferred
  ticket purchase sources.
• There are some significant differences in the
  proportion of regional Queensland and Brisbane
  Metro residents who nominate using event specific
  websites, but these are still the most preferred
  options in both areas.
• Significantly more regional residents would like
  to pay at the door in advance, again this may be
  due to the proximity of venues in regional areas.
  While significantly more people in Brisbane
  would like to buy tickets from a third party
  website, the overall proportion of people who
  chose this as an option is relatively small (19
  of 216).