See no evil, Hear no evil, Speak no evil.

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See no evil, Hear no evil, Speak no evil. The
Noise of Community Silence Terry
Taumaa BA (Hons) Health Promotion Advisor
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Outline

• Pokies and community
• Silence and the community
• Who perpetuates this silence?
• Conclusion

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Gambling in New Zealand Pokies

• 2005 Ministry of Health study shows that
  non-casino gaming machines are sited in the most
  vulnerable communities.
• 53 of machines are situated in decile 8,9 10.
• 56 Maori and 72 Pacific peoples are in the
  above deciles.
• 5 times as many machines in deciles 9 and 10 than
  in deciles 1 and 2

Source Problem Gambling Geography in NZ 2005
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My community of Newtown

• Large percentage of Maori/ Pacific
• Islanders/ Somalian and Assyrians.
• Predominantly lower socioeconomic
• community.
• 72 Machines in 4 venues all located within
• a 5 minute walking radius.
• Source DIA Statistics New Zealandf

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Working within the community

• Who is aware that problem gambling exists in the
  community?
• Who talks about the problem?

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The role of the State

• The social marketing of smoking
• The social marketing of alcohol

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The role of the State

• The advertising of gambling
• The social marketing of gambling ?

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The role of the Pokie Trusts

• Key message We Support
• the Community
• That message needs
• unravelling

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Conclusion

• There is little or no dialogue occurring within
  and
• between communities
• The State and Pokie Trusts have contributed to
  the
• normalisation of gambling behaviour.
• The consequence of such messages is that when one
  
• Sees no evil then one Hears no evil therefore
  one is
• more likely to Speak no evil.

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0800 664 262
www.pgfnz.org.nz www.problem-gambling.info