Developing Our Pitch

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Developing Our Pitch

• guarding our identity
• what is our offer?
• putting a price on it
• area by area
• getting through the door
• following up
• the dragons den!

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HEALTH WARNING!

• too much public service could damage your health
• part of a balanced diet, er, mixed economy

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Keeping your identity

• independent effective
• buddy vols with agency staff
• engagement means dialogue
• ..and debate
• embed in contract

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What is our offer?

• an audience?
• high take up
• trust we are not the media
• peer-to-peer cred
• time to talk about it
• on-going dialogue
• training
• engagement

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Name your price

• vs commercial radio?
• by output?
• like consultancy?
• what they can afford?
• there is no rate card
• dont under-price
• you wont deliver you wont be respected

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Health

• public health
• key areas
• health trainers
• b.m.e. health
• p.p.i.
• foundation trusts
• well-being

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Housing

• info e.g. rents, tenancies etc
• tenant skills
• neighbourhood wardens
• stock transfers
• master planning

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Education

• adult ed media skills for life
• community links for unis
• NEETs
• youth service
• secondary school
• primary school
• SEN/PRUs

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police

• crimestoppers
• diversionary activity
• crime prevention
• forums

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councils

• Community engagement
• cohesion
• Councillor surgeries
• announcements

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Getting through the door

• match targets to your offer
• entrepreneurial
• contacts
• contacts
• contacts
• officers vs councillors
• usual channels and..?

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Making the pitch

• you are intrinsically wonderful
• but that dont earn the moolah!
• sell the target!
• reach the parts that other methods dont reach
• undercut but dont under-price
• there is never a wrong time
• DELIVER!!!

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Into the den!

• 20 minutes prep
• hard nosed panel
• 2 minute pitch
• questions
• real fake money to win!

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THE COMMUNITY RADIO DRAGONS DEN