ENERGY STAR International Developments

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ENERGY STARInternational Developments
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Countries Implementing ENERGY STAR

• European Union - office equipment
• Canada - most products
• Japan - office equipment
• Taiwan - office equipment
• Australia - office equipment and Consumer
  electronics
• New Zealand - office equipment

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Status of implementation - EU

• Web site http//energyefficiency.jrc.cec.eu.int/e
  nergystar/ index.htm
• Outlines registration procedures, programme
  guidelines, and specifications (same as US)
• There is mutual recognition between US and EU on
  ENERGY STAR Partners and qualified products

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Status of implementation - EU

• Program implementation occurs at the member state
  level
• EU wide programmatic decisions made in
  conjunction with EU ENERGY STAR Board
• Consists of member state reps, industry reps, and
  consumer group reps.
• EC is planning an information campaign for
  January 2003.

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Status of implementation - EU

• Active involvement in office equipment spec
  revisions
• Meeting in May 2002 to review monitor draft
• EC and other EU reps on monitor test procedure
  development committee
• Planning meeting in April on imaging equip.
• EC contacts
• Andre Brisaer andre.brisaer_at_cec.eu.int
• Paolo Bertoldi paolo.betoldi_at_cec.eu.int

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Status of implementation - Canada

• Mutual recognition of participating companies and
  qualifying products
• To benefit from govt promotional efforts, mfrs
  must report a Canadian contact to NRCan Office of
  Energy Efficiency
• NRCan cannot use the term Partner
• Connotes an actual monetary exchange
• Term Participant is used instead
• NRCan contact
• Anne Wilkins awilkins_at_nrcan.gc.ca

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Canadian Survey Says...

• In the absence of any government advertising or
  promotion, an omnibus survey, which polled 1,000
  Canadians revealed that
• 13 of Canadians can identify the ENERGY STAR
  symbol without any prompting
• 26 of Canadians, when prompted, can identify the
  ENERGY STAR symbol
• Canadians have most commonly mentioned Computer
  equipment as the place where theyve more often
  seen the symbol.

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Promotion in Canada

• Web site (www.oee.nrcan.gc.ca/energystar)
• Advertising, co-ops and promotional activities
• Marketing initiatives to directly to
  manufacturers and retailers
• Development of agreements with organizations to
  promote Energy Star internally and externally
• Incentives
• Sales person training
• Procurement initiative

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Activities in other countries

• Mexico
• Interest in ENERGY STAR
• air conditioners and refrigerators
• promotion of office equipment
• EPA DOE are working with CONAE
• China and Brazil
• Work on harmonization with ENERGY STAR spec levels