The Strategy Process

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The Strategy Process

• The road less traveled

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Strategy

• Strategy derives from the ancient Athenian
  position of strategos
• Stratos army or an encamped army spread out
  over ground
• Agein to lead
• (Cummins, 1993)

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The Strategy Process
Strategy
Strategist
2. Strategy Formation
1. Strategic Analysis
Strategy Process
3. Strategic Implementation
Organization
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Five Ps for StrategyHenry Mintzberg (1987)

• 1. Strategy as a Plan
• A consciously intended course of action. The
  strategy is
• Made in advance of the actions to which they
  apply
• Developed consciously and purposefully
• UNR Master Plan http//www.unr.edu/masterplan/Mast
  erPlanIllustrative.htm
• 2. Strategy as a Ploy maneuver

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Five Ps for StrategyHenry Mintzberg (1987)

• 3. Strategy as a Pattern
• A pattern in a stream of actions
• Hume Strategies may result from human actions
  but not human designs

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Intended Strategy
DELIBERATE STRATEGY
Realized Strategy
UNREALIZED STRATEGY
Emergent Strategy
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Five Ps for StrategyHenry Mintzberg (1987)

• 4. Strategy as Position
• Match or Fit between internal and external
  environment
• A sustainable niche in the environment that may
  embrace or avoid competition

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Five Ps for StrategyHenry Mintzberg (1987)

• 5. Strategy as Perspective
• An ingrained way of perceiving the world
• The HP Way
• What personality is to the individual

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Plan/Ploy
????
Pattern
Position
Perspective