Wally Stone

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Wally Stone

• Chairman Whale Watch Kaikoura
• Chairman Kaikoura Investments
• Shareholder Director
• Coffee Culture
• Syft Technologies
• Clifford Bay Marine Farm
• Several Other Investments
• Chairman Tourism New Zealand

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Presentation Focus

• To share a practitioners view
• Maori Enterprise Development
• Practitioners View Commercial Enterprise
• Global Market Place
• Maori Enterprise Success Factors
• Conclusion Summary
• All in 20 minutes

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What Is A Commercial Enterprise

• Trading in a product or service
• There is a supplier, consumer
• An enterprise must generate more than it spends
• The margin dictates the ability to further invest
  and expand the enterprise
• The margin provides the ability to invest in
  non-commercial activities
• Ownership can be individual, group

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The Building Blocks

• Purpose
• Vision, Strategy, Objectives
• Structure
• Company, Trust, Partnership
• Resource, Financial, Assets
• People
• Owner, Board Member, CEO, GM, Owner Operator,
  Administrator, Marketer, Sales person, Single
  area of expertise

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Life Skills

• Enterprise Skills are also life Skills
• Ability to hear, see and absorb information
• Ability to come to a conclusion, make decisions
  and clearly communicate what it is you want to
  achieve
• Ability to map out how you will achieve your
  goals.
• Ability and confidence to act on decisions
• Ability to continue to add value, improve

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The Global Market

• In the Global market NZ is very small
• NZ share of voice doesnt cut it

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The US in Context
NB. Total Category includes only International
Tourism Board Spends
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The UK in Context
NB. Total Category includes only International
Tourism Board Spends
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Global Market

• In the Global market NZ is very small
• NZ share of voice doesnt cut it
• Global market is spoiled for choice
• Unique Challenges
• Regional alliance, economy of scale and boarder
  control
• Global brands, control of distribution channels
  and consumer awareness
• Simple, uncomplicated ability to make a deal

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NZ performance has been outstanding
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Visitors to Kaikoura A research project by the
Tourism Recreation Research and Education Centre
funded by the Ministry of Economic Development
and the Canterbury Development Corporation which
was released in March 2004 includes the following
statistics for the 2003 year Person
Nights Commercial Accommodation 342,000 Holiday
Home 56,300 Total Bed Nights 398,300 Day
Trip Visitors 802,900 What does this
translate into as revenue? Our research indicates
that tourism alone generates at least 67,000,000
income for Kaikoura, per annum, calculated as
follows- Whale Watching and other marine based
tourism activities 15,000,000 Expenditure
accommodation (Excluding meals) 398,000 bed
nights estimated at 60 per bed
night 24,000,000 Food, entertainment, retail
etc for overnight visitors Estimated _at_ 40 per
person 16,000,000 Spending by daytime
visitors (excluding marine activities) 802,900
visitors Estimated at 15 per day 12,000,000
Total Estimated Annual Expenditure by Tourists in
Kaikoura 67,000,000
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PERSPECTIVE 3
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PERSPECTIVE 3
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PERSPECTIVE 3
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Success Factors

• Maori need to operate smarter
• Remove politics out of enterprise
• Clearly define our successful enterprise leaders
  based on performance, draw on their experience
• Understand what we can bring to the table and the
  value of alliances
• Know when to co-operate and compete
• Must be value adders, price makers
• In the Global market we must add to NZ share of
  voice
• Need a dynamic NZ economy

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Summary

• Enterprise skills are life skills
• Successful Maori Enterprise
• Clear purpose, appropriate structure and the
  right people
• Contribute to NZ inc performance
• Maori success will be NZ success
• Talented individuals need to be celebrated and
  well rewarded
• Our ideal future will be achieved through wealth
  creation not welfare payments