Developing

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Developing Implementing Strategy
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The VisualConnect Process

• VisualConnect is a rapid strategy development
  and implementation process that
• Balances Strategic Thinking with Strategic
  Action
• Many planning processes fail to deliver
  results because they are mind-numbing detailed,
  lack flexibility and produce 50 page documents
  that end up in bottom drawers.
• VisualConnect produces a one-page-plan and
  sets up the action-learn-action cycle so that an
  organisation can rapidly adapt to their changing
  environment

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Why Rapid?

• The world is changing so rapidly that by the
  time you map an external environment, it has
  changed. The only option is to jump in!
• An example
• Apple took 4 months to develop and release
  iTunes and only 9 months to develop and release
  the iPod. Sony, the incumbent owner of portable
  music, took 4 years to respond effectively.
  Meanwhile, Apple captured nearly 70 of the
  international market and 90 of the Australian
  market!
• Successful organisations are responding to
  speed with speed.
• VisualConnect is designed to be a flexible
  strategy development and implementation process
  to cater for fast moving environments.
• Today everything is a fast moving environment

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Operationalising Strategy

• Many organisations have strategy planning
  events that remain disconnected from the
  day-to-day operation of the business.
• An example
• A major Australian wine company saw the
  success of wine coolers in the USA market. They
  researched its potential in the Australian market
  and made several strategic plans, but did not
  act. Meanwhile two guys in a garage started
  bottling wine coolers and entered the market
  first and several years later sold for millions
  of dollars. The major wine company finally
  entered the market 45th!
• VisualConnect galvanises an organisation
  around acting on ideas quickly and learning
  quickly. We call this operationalising
  strategy.

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How does the process work?

• The steps are
• Briefings on your organisation and its current
  positioning
• One day workshop with the key people in the room
  (up to 50 people) which develops the
  one-page-plan capturing
• How your organisation needs to be positioned in 3
  to 5 years time
• Scorecard to measure success
• Pathways to get there
• Next 12 months milestones
• Development of the 90 Day initiatives
• Capturing the one-page-plan and initiatives on a
  web application called LunarChart (secure
  anywhere anytime access to your plan)
• Formal 90 day roll over process where the
  learnings are used to recalibrate the next 90 day
  set of initiatives
• Training of an internal facilitator to continue
  the 90 day process

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Investment in Strategy

• Is VisualConnect an expensive process to
  implement? Consider
• How much you spend on accounting for the
  past? ie. variance reports, annual reports,
  compliance reports, audits
• How much you spend on defining and creating
  your organisations future?
• Which investment is going to have more of an
  impact on your organisations success?
• VisualConnect is one of the most cost
  effective approaches to visualising and acting on
  creating your organisations future

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Your Strategy Facilitator
Kevin Nuttall, Director of Waterfield Consulting,
a consultancy with clients in Australia, New
Zealand, Singapore, Hong Kong, South Africa, USA,
Dubai and the UK. Strategy Facilitator with more
than ten years experience in working with Boards
and Senior Management teams to develop and
implement organisations strategies.
Our clients are diverse and include Melbourne
Docklands, MBF, Jones Lang LaSalle, Standards
Australia, FPA Health, Perot Systems, Morgan
Banks Investment, General Pants, Sportscraft,
CPA Australia, City of Melbourne, CGU Insurance,
CSIRO, Property Council of Australia, Serono,
NSW Food Authority We enjoy long client
relationships spanning, in some cases more than
ten years.
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Specialists in gaining commitment and action
Contacts
Kevin Nuttall knuttall_at_waterfield.com.au Mb
61 414 239 304 Maureen Ngan
mngan_at_waterfield.com.au Mb 61 404 874 756
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The best way to predict the future is to design
it Kevin Nuttall - Developer of VisualConnect