ITC India Pilot Survey

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ITC India Pilot Survey Maansi Bansal-Travers,
Ph.D. Department of Health Behavior Roswell Park
Cancer Institute
ITC-TTURC Project Annual Meeting Portland,
OregonMarch 1, 2008
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India Demographics
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India Prevalence
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India Tobacco Industry
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India FCTC Status
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India FCTCPrice and Taxation
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India FCTCNon-Price Measures
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ITC India Pilot Survey

• Conducted in Maharashtra (n337) and Bihar
  (n427)
• Each area was broken down into Urban and Rural
  geographic regions
• Survey instrument was translated into Hindi,
  Marathi, and a few other languages

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(No Transcript)
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Demographics
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Health concerns

• Do you think smokeless tobacco use is good for
  your health?
• Good 61 (8)
• Neither good nor bad 78 (10)
• Not good 616 (81)
• Do you think smoking is good for your health?
• Good 61 (8)
• Neither good nor bad 48 (6)
• Not good 649 (85)
• To what extent, if at all, has smoking damaged
  your health?
• Not at all 251 (51)
• A little 168 (34)
• Very much 11 (2)
• Dont know 60 (12)

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Health concerns

• Among smokers In the last month, have you
  butted out a cigarette or bidi before you
  finished it because you thought about the harm of
  smoking?
• Yes 41 (16)
• No 195 (78)
• If you had to do it over again, you would not
  have started using tobacco.
• Agree 213 (43)
• Neither agree nor disagree 23 (5)
• Disagree 186 (37)
• Have you ever tried to stop smoking?
• Yes 139 (28)
• No 357 (72)

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Beliefs about health effects and SLT
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Beliefs about health effects and smoking
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Cigarettes vs. Bidis

• Compared to smoking cigarettes, do you think
  bidis are less harmful, more harmful, or no
  different for health?
• Bidis less harmful 17
• Bidis more harmful 22
• No difference 47
• DK 14

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Cigarettes vs. SLT

• Compared to smoking cigarettes, do you think
  smokeless tobacco products are less harmful, more
  harmful, or no different for health?
• SLT less harmful 23
• SLT more harmful 15
• No difference 48
• DK 14

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Bidis vs. SLT

• Compared to smoking bidis, do you think smokeless
  tobacco products are less harmful, more harmful,
  or no different for health?
• SLT less harmful 21
• SLT more harmful 17
• No difference 48
• DK 14

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Health Warnings

• As far as you know, do cigarette packages in
  India have health warning on cigarette packages?
• Yes 326 (43)
• No 340 (45)
• Dont know 94 (12)