Strategy Management

1
???????????????????Strategy Management

• ??.??. ??????? ????????????
• ???????????????????????????????
• ????????????? ?????????????????????

2
???????????????????

• ???????? 1 ?????????????????????
• ???????? 2 ??????????????????? ???????????????
  ??
• ???????? 3-4 ?????????????
• ?????????????????? ?????????????????????

3
Strategy links today with tomorrow
4
?????????????

• ????????? ??? ??? ??????
• ?????????????????? ????????????
• ???????????????????????????????? ???????????
  ???????????????????? ?????? ???????????
• ?????????????? ??????????????
• ??????????? ???????????????????????????????

5
?????????????
??????????????? ?????????? ??????? ???????????????
?
???????? SWOT analysis ??????????/?????????? ?????
???
???????? ?????????????? ?????????????????? ????
??????? ????????
6
??????????????...

• ??????????????????????? ??????????????? (Focus)
  ??????????????????????????????????????????
  (Alignment)
• ????????? ?
• ???????? vs. ???????
• ??????????? vs. ????????????
• ???????????????? vs. ??????????????
• ????????????
• ?????????????? (Ultimate goals)
• ?????????????????? (Cause-and-effect
  relationship)
• ?????????????????????? (Performance drivers)

7
???????????????????????????????
Where are we now?
Where would we like to be?
Situational Analysis
What action should we take next?
What issues do we need to address?
Where have we accomplished?
Strategy Formulation (Strategic planning)
Strategic Control
What actions must we take to get there?
Who should do what? And, when?
Strategic Implementation
8
(No Transcript)
9
??????????????????????????????????(Situational
analysis)

• ?????????????????
• ?????????????????????????? 5 10 ??????????
• ??????????????????????????????????????????????????
  ?????????
• ???????????????????????????? ???????????????
  (??????????????????????????)
• ???????????????????? ???????????????????????

10
?????????????????

• ???????????????????
• ??????????????????????????
• ????????????????????????????

11
???????????? ?????? (Factor) ??????????????

• ?????? ??? ??? ??? ?????????????????
  ???????????????????????????????
• ?????????????? ?????????????????? ??????? ?????
  ??? ???? ??? ???????
• ???? ??????? ???????????? ??? ???????????????????
  ?????
• ?????????????????????????????

12
???????????????????????????????????External
environmental Analysis

• General environment and Health Care Environment
• ???????????????????
• ?????????
• ????????
• ????? (???????)
• ??????
• ????????
• ??????????

????????????
????? (Opportunities) ????????? (Threats)
13
???????????????????????????

• Simple trend identification and extrapolation
• Solicitation of expert opinion
• Stakeholder analysis
• Critical factor analysis
• Scenario writing and future studies
• Industry structure analysis (Porters)

14
????????????????????????????????
15
??????????????????????(Competitive analysis)
16
????????????????????????? ???????????Customer
analysis

• ???? ??????? ??????????????????
• ????? ????????????????????????
• ???????? ??????? ????????? ???????????
  ?????? ??????????????
• ???????? Degree of Customer Loyalty

??????????????? ??????????????????????????? Segmen
tation and Target customers
17
?????????????????????????????????
Scanning view, organize identify issues
Monitoring specify sources, add to database,
confirm or disapprove issues determine rate of
change
Forecasting extend trends, identify
interrelationships, develop alternative
projections
Assessing evaluate significance identify the
forces that must be considered
18
????????????????????????
?????????????? ????????
???????/ ????????????
????? Opportunity
?????????? Threat
?????? ????? ??????? ?????????
?????? ????? ??????? ?????????
????????????? ?????????? ?????? ???
????????? ?????? ??????? ?????????
19
???????????????????????? ????????
?????????????? ????????
???????/ ????????????
????? Opportunity
?????????? Threat
???????? / ??????
?
???????????????? ?????????????? ?
20
????????????????????????????Internal
environmental analysis

• ????????????????????????
• ????????????Man, Money, Material, Information
• ?????????????Input logistics, Production,
  Output logistics Management Marketing,
  After-Sale
• ????????????????Product Services performance

21
????????????????????????????Internal
environmental analysis

• ?????????? ??????? ??????? ??? ?????????????????
• ?????????????????? ??????????????????
• ?????????????????????????????????
  ??????????????????
• ??????????????? ?????????????????????????
• ?????? ???????????????????????????
  ???????????????????
• ??????? ??? ????????????????
• ?????????????????????????????
• ??????????????????????

22
Business portfolio analysis(BCG matrix)
???
????? ?????????? ???????
???
???
????
????????????
23
???????????????????????
??????? ???????????
????? ???????
??????? Strength
??????? Weakness
????????? ?????????? ?????? ?????? ??????? ???????
?? ???????
?????? ????? ??????? ??????????
?????? ????? ??????? ??????????
????????? ?????? ??????? ?????????
24
??????????????????????? ????????
??????? ???????????
????? ?????????
??????? Strength
??????? Weakness
?
????? ?
???????
?????????
????????????????????? ????????????
?
25
???????????? 1
30 ????

• ????????? ??????? 4 -6 ????
• ???????????? ????????????????????????
  ???????????? ?????????????????????????????????????
  ?????????????? 3 ???????

26
???????????? 2
30 ????

• ????????? ??????? 4 -6 ????
• ???????????? ??????????????????????????????????
  ??????????????????????????????????????????????????
  ???????????????? ??????? 3 ???????
  ????????????????????????

?????????????????? ???????????????????? ???????
???????????? ?????????????????????
????????? ?????????
???????????? ?????????????????????
27
????????????????-?????
??????? (Strength)
????? (Opportunities)

• 30 ?????????????? ????????????????????????????????
  ??????

• ?????????????????????????????????????????????????
  ??????????????????????????????????????????

??????? (Weakness)
?????????? (Threat)

• 30 ?????????????? ????????????????????????????????
  ????????????????????????

• ????????????????????? ????????????????????????????
  ????????

28
???????????????????????????????
Situational Analysis
Strategy Formulation (Strategic planning)
Strategic Control
Strategic Implementation
29
Strategic analysis and strategic planning
Management values and culture
External environment
Internal environment
What the organization should do?
What the organization wants to do?
What the organization can do?
Direction Decision making and action
guidelines STRATEGIES
30
S-W-O-T analysis
????????? / ????????
??? ????????
?????? / ?????? ?????????
?? ???? ???????
????????? / ????????
31
??????????????????????????
??????? ??????????
??? S O
O
????????????????? ????????
??????????? SWOT
S
W
T
?????????????????? (??????????????????) ??????????
??????
??? W T
?????? ?
????? ??.????? ????????
32
????????????????????
????????????? 1. ???????????????????????
???????????? 2. ??????????????????????????????
3. ??????????????? ????????????? 4.
???????????????????????? 5. ????????????????????
????????????????????????????
33
???????????????...??? SWOT analysis
??????? (Strength)
????? (Opportunities)
4
1

• 30 ?????????????? ????????????????????????????????
  ??????

• ?????????????????????????????????????????????????
  ??????????????????????????????????????????

??????? (Weakness)
?????????? (Threat)
2

• 30 ?????????????? ????????????????????????????????
  ????????????????????????

• ????????????????????? ????????????????????????????
  ????????

3
34
?????????????????????????????????????????????????
????????
??????????????????????? ??????????
????? / ?????????
??????? / ???????
??????????? ??????????????????? ??????????????????
??????
30 ?????????????? ??????????????????
???????????????
???????????????????? ??? DRG
???? Refer ???????????? ?????????
????????
??????????????????? ?????????
?????????????? ???? ??????? ????????
35
???????????? 3 OTSW
30 ????

• ????????? ??????? 4 -6 ????
• ??????????????????????????? ????????????????????
  ??????????????????????????????????????????????????
  ????????????????? 3 ??????? ?????????????????????
  ???????????????????????????????????????????????
  ??????????????????????????????????????????????

O
S (/-W)
T
W
O
W
T
S
36
Situational Analysis and Strategy Formulation
?????????????????? ?????????????????
?????????????????? ????????????????
??????? ?????????? ???????????? Directional
Strategies
37
??????????

• ??????? ??????????????????? ????????????????????
  ???????????????????????????????????????
• ???????????????? ??????? ?????????????????????????
  ??????????????????????

38
??????????

• ?????????????????????????????????????? ??????
  ?????? ?????????? ???????????????
  ??????????????????? ??????????????????????
  ???????????? ?????????????????????
• ????????????? ??????????????????????
  ????????????????
• ????????
• ??????????????????? ??????????????????????????????
  ???????????????????????????????????????????
  ?????????? 1 ????????????????????
  ????????????????????????????????????????

39
?????????? (Core values)
??????????(Vision)
???????? (Tangible future)
???????????(Desire)
40
???????

• ??????????????????? ?????????????????????????
  ???????????????????????
• ???????????????????????????
• ??????????????????????????????????????????????????
  ????

41
???????

• ???????? ???????????????????
• ???????????????????? ??????????? ??????????????
  ????????????????????????????????????????????????
  ?????????????????????????????
• ????????????? ??????????????????????????
  ?????????????????????????????????????????????

42
????????????????

• ????????????????????????????
• ????????????????? ???????
• ????????????????????? ????????????????????????????
  ????
• ????????????????? ???????????????????????
• ???????????????????????????????????????
• ?????????????????????????????????????

43
Situational Analysis and Strategy Formulation
?????????????????? ?????????????????
?????????????????? ????????????????
??????? ?????????? ???????????? Directional
Strategies
44
???????????????? Adaptive Strategies

• ?????????? Expansion Strategies
• ????????? Contraction Strategies
• ????????????? Stabilization Strategies

45
????????????????
46
1. ??????????? Penetration

• ??????????????????????????????????????????????????
  ??? ??????????????????????????
• ??????? ?
• ??????????????????? / ??????????????
• ????????????????????????????????????????
• ?.?.??????????????????????????????????????????

47
?????????
48
2. ????????????Market development

• ??????????????????????/??????????????
• ??????????? ????????????????????????????????
• ??????? ?
• ?????????????????????????????? / ????????
• ??????????????????????????????????
• ?????????????????????????????????????????
• ???????????????????

49
?????????????...
50
3. ???????? (??????????) ??????????(Product)
Service development

• ?????????????????????????????
• ??????? ?
• ??????????????????????????????????????????????????
  ? product line ??????????
• ??????????????????????????
• ?????????????????????????
• ???????????????????????????????????????

51
????????????????????
52
4. ????????????????Vertical integration

• ???????????????????????????????????????

Upstream
Supplier
Consumer
Downstream
53
4. ????????????????Vertical integration

• ??????? Backward ???? Upstream?
• ?????????????????????????????????
• ????????????????????/?????????????????
• ??????????????????????????????? /
  ???????????????????????
• ???????????????????????????????????????????????

54
4. ????????????????Vertical integration

• ??????? Forward ???? Downstream?
• ?????????????????????????????????
• ??????????????????????????????????????????????????
  ???????????
• ??????????????????????????
• ???????????????????????????????????????????????

55
5. ??????????????? Diversification

• ?????????????????????????????????????????
  ????????????????????
• Related diversification ??????????????????????????
  ?????????????????? --gt Synergy
• Unrelated diversification ????????????????????????
  ?????? --gt Portfolio

56
5. ??????????????? Diversification

• ??????? Related diversification ?
• ????????????????????????
• ?????????????????????????????????
• ?????????????????????????????????????
• ?? Synergy ????????????????
• ???????????????????????????????????

57
5. ??????????????? Diversification

• ??????? Unrelated diversification ?
• ????????????????????????
• ?????????????????????????????????
• ?????????????????????????????????????
• ???????????????????????????????????
• ????????????????????
• ???????????????? ???????

58
Examples of Related Diversification(Shortell SM,
Morrison E. and Hughes S. HHSA 1989)

• Profitable
• Ambulatory surgery
• Chemotherapy/radiation therapy
• Rehabilitation program
• Outpatient diagnostic facilities
• Durable medical equipment
• In-home therapy services

• Unprofitable
• Crisis intervention
• Mental health service
• Urgent-care center
• Geriatric day care
• School health exams
• Hospice
• Intermeiate-care / skilled-nursing facility

59
Vertical Integration Related Diversification
60
???????... ??????????...

• ?????????????? ???????????????????????????????????
  ???????????? ???????????????????????????????????
  ?????????????????????????? ???????????
• ???????????
• ????????????
• ??????????????
• ??????????????????
• ???????????????

61
???????????????Contraction Strategies

• ???????????? Divest
• ??????????????? Liquidate
• ????????????? Harvest
• ????????? Retrench

62
1. ???????????? Divest

• ??? SSU ???????????????????????????????
  ?????????????????????? (Unbundling)
• ????????????? Divesture ?
• ?????????????????????
• ??????????????????????????????????????
• ??????? Synergy ??????????????????????
• ?????????????????????? ??????????????
• ???????????????????????????????????

63
2. ??????????????? Liquidate

• ??????????????????????????????????????????????????
  ????????????????????
• ??????????? Liquidation ?
• ???????????????????????????????????
• ????????
• ????????????????????????????
• ???????????????

64
3. ????????????? Harvest

• ??????????????????? ??????????????????????????????
  ?????????
• ?????????? Harvesting ?
• ???????????????????????????????????????????????
• ???????????????????????????? divesture
• ???????????????????????

65
4. ????????? Retrench

• ????????????????????????? ??????????????
  ??????????? (?? ?????????? ???????????
  ????????????)
• ???????????? Retrenchment
• ???????????????? (??????????????/???????)
• ??????????????????????
• ???????? / ?????????????????????
• ???????????????????????????????????????

66
???????????????????Stabilization Strategies

• ???????????Enhancement
• ????????????????Status quo

67
1. ??????????? Enhancement

• ???????????????????????? ???? ???????????????????
  ?? ????????????
• ??????? Enhancement ?
• ???????????????????????????????
• ??????????????? / ??????????????
• ??????????????????????????

68
????????????????????????? ??????????????
????????????
69
2. ???????????????? Status quo

• ??????????????????????????? ?????????????????????
  ??????????
• ???????????? Status quo ?
• ?????????????????????? (??????????????)
• ????????????????????? ???????????????????
• ?????? / ?????????????????????????????????????????
  ???????
• ???????????????????? ????????????????

70
SWOT Matrix
Internal strengths 1 2 3
Internal weakness 1 2 3
External opportunities 1 2 3
Retrenchment Enhancement Market
development Product development Vertical
integration Related diversification
Related diversification Vertical
integration Market development Product
development Penetration
OS
OW
External threats 1 2 3
U/R diversification Vertical integration Market
development Product development Enhancement Status
quo
Unrelated diversification Divesture Liquidation H
arvesting Retrenchment
TS
TW
71
Need/Capacity assessment
Organizational capacity
High
Expansion
Stabilization/ Contraction
Community need
High
Low
Stabilization/ Contraction
Contraction
Low
72
?????????????????????????????
Market development
Retrenchment (product)
SSU 1
Vertical integration
Market development
Market development
SSU 2
SSU 3
Harvesting / Divest
Cash
????
??????
????? 1
????? 2
????? 3
????? 4
????? 5
73
??????????????????? Medical Hub ?????????
???????

• ??????????????????????????????????????????????????
  ?????????? Medical Hub ?????????
  ?????????????????????????????? ?????????????? 1-3
• ?????????????????????????????????????????????
• ???????????? ??????? 10 ????

74
???????? 1

• ???????????? ????????????????????????
  ???????????? ?????????????????????????????????????
  ?????????????? 3 ???????

75
???????? 2

• ???????????? ?????????????????????????????
  ?????????????? ???????????????????????????????????
  ????????????? 3 ???????

??????? Strength
??????? Weakness
??????????????????????????
????????
76
???????? 3 OTSW

• ?????????????????????????????????????????????????
  1 ?????????????????????????????????? 2
  ??????????????????????????????????????????????
  (??????????????????????????????? OS, WT, OW
  ??? WS ???)

77
Situational Analysis and Strategy Formulation
?????????????????? ?????????????????
?????????????????? ????????????????
??????? ?????????? ???????????? Directional
Strategies
78
?????????????????Market Entry Strategies

• ?????????????Purchase strategies
• ????????????????????Cooperation strategies
• ????????Development strategies

79
????????????? Purchase Strategies

• ??????????????? Acquisition
• ???????????????
• ??????????????????????
• ??????????????????????????
• ?????????????????????????????????
• ??????????????????????????
• ??????????????????

80
??????????????? Acquisition

• ????????????????
• ????
• ??????????????????????????
• ?????????????????????????????????
• ?????????????????

• ???????????????
• ????????????????
• ?????????????????????????? /long maturity
• ??????????????????
• High volume EoS
• Distribution EoS

81
????????????? Purchase Strategies

• ?????????? Licensing
• ???????????????????????????????????????
• ????????????????????
• ?????????????????????????????????????????
• ??????????????????????? / ?????????????????
• Venture capital investment
• ???????????????????????
• ?????????????????????? ????????????????

82
?????????? Licensing

• ????????????????
• ????
• ????????????????????????????????????
• ??????????????????????????????????????????????????
  ?

• ???????????????
• ?????????????????????????????????
• ??????????????????????????????????
• ??????????????????????????

83
Venture capital investment

• ????????????????
• ????????????????????????????????????????????
• ??????????????????????????????????????????????????
  ?????

• ???????????????
• ???????????????????????????????????
• ?????? / ??????????????????????????????

84
????????????????????Cooperation strategies

• ???????????? Merger
• ????????????????????
• ?????????????????? /????????????????
• ????????????????????????????????
• ????????????????????????????? ???????????

85
???????????? Merger

• ????????????????
• ????????????????????????????????????????????????
• ?????????????????
• ???????????????
• ????????????????????????????????

• ???????????????
• ??????? Synergistic effect
• ???????????????????????????????????

86
????????????????????Cooperation strategies

• ???????????????? Alliance
• ?????????????????????????
• ???????????????? (?????????????????)
• ????????????????????????????????????
• ????????????????????????
• ?????????????????????????????????
• ??????????????????????????????

87
???????????????? Alliance

• ????????????????
• ???????? ????????????? ??? ????????????
• ???????????? V.I.S.
• Need to control pt flow
• ?????????????????????????????????
• ?????????????????????????????????????

• ???????????????
• ??????????????????????? / ????????????????
• ?????????? ??????????????????? ???????????????????
  ?
• ?????????????????????????

88
????????????????????Cooperation strategies

• ???????????? Joint venture
• ????????????????????????????????????????????
  Synergy ???????????????????
• ?????????????????????????????????
• ?????????????????????????????????????
• ????????????????????????????????????????????

89
??????????????? Joint venture

• ????????????????
• ???????????????????????
• ????????????????????????????????????????????

• ???????????????
• ??????????????????????????????????????????????????
  ???????????
• ?????????????????????????????????????????

90
???????? Development strategies

• ????????????? Internal development
• ???????????????????????????????????????????????
• ????????????????????
• ???????????????????
• ??????????????????????????????????????
• ????????????????????????????
• ????????????????????????
• ????????????????????????????????????????

91
????????????????Internal development

• ????????????????
• ??????????????????
• ???????
• ????????????
• ????????????????
• ????????????????
• ????????????????????????????????

• ???????????????
• ???????????????????????????????????? (??????)
• ????????????????????????????????

92
???????? Development strategies

• ???????????????? Internal venture
• ??????????????????????????????????????????????
• ????????????????????
• ???????????????????????????????????????????
  (Entrepreneur) ???????????????
• ??????????????????????????????????
• ???????????????????
• ??????????????????????????????

93
???????????????? Internal venture

• ????????????????
• Entrepreneur /Entrepreneurial org.
• ????????????????????????????????
• ?????????????????? ???????
• ????????????

• ???????????????
• ?????? / ????????????????????????
• ???????????????????????????????????
• ??????????????????????? ?????????????????????????

94
Market entry strategies and Organization
objectives
Rapid Market Entry
Lic
Acq
JtV
Mgr
All
Low Desire for Control
High Desire for Control
VCI
InV
InD
Slow Market Entry
95
Situational Analysis and Strategy Formulation
?????????????????? ?????????????????
?????????????????? ????????????????
??????? ?????????? ???????????? Directional
Strategies
96
???????????????????Positioning strategies

• ?????????????????????????????? ??????Customer
  value proposition
• ????????????????????????Market-wide strategies
• ?????????????????????????Market segment
  strategies

??????????????????????? ??????????????????????????
?????
97
???????????????????Positioning strategies
Strategic advantage
Uniqueness perceived by the custormer
Low cost position
Market- wide (broad)
Strategic Target
Particular segment only (narrow)
98
????????????????????? Cost leadership

• ?????????? / ?????????????????????????????????
  ?????????????????????????????? profit margin
  ?????????? ??????????? (1) Economies of
  scale ??????????????? (market share)(2)
  ???????(3) ??????????????? ???(4)
  ???????????????

99
?????????????????????

• ????????????
• ????????????????????????
• ???????????????????????
• ?????????????????????????????????????

• ?????????????
• ????????????????????
• ??????????????????
• ???????????????????
• ???????????????????????????? / ???????????????????
  ????????? /??????????????

100
?????????????????????

• ????????????????
• ??????????????????????????????????????????????????
  ?????
• ?????????????????
• ?????????????????
• ???????????????????????????????
• ??????????????????????

• ????????????????????
• ???????????????????????????
• ????????????????????????????????
• ??????????????????????????????????????????
• ???????????????????????????????????????

101
?????????????????????????Differentiation

• ?????????? / ?????????????????????????????????????
  ?????????? ?????????????????????????????????????
  ????????????????????
• ????????????????????????????????????????(Product/
  service differentiation)
• ?????????????????????????????????????????
  (Marketing differentiation)

102
Mobile phone
103
Strategic Canvas Accor's Formule 1
The value curve of Formule 1 in the French Low
Budget Hotel Industry
104
Blue Ocean Strategy
105
Blue Ocean Strategy Concept
106
Four Actions to create a Blue Ocean
107
??????????????????????

• ?????????????
• ??????????????????????????????????
• ????????????????
• ????????????????????????????? /
  ?????????????????????? /???????????

• ????????????
• ???????????????????????????????
• ?????????????????????
• ????????????????????????????

108
??????????????????????

• ????????????????
• ???????
• ??????????????
• ??????????????
• ???????????????
• ?????????????????????????????????????????
• ?????????/????????????
• ?????????????????????

• ????????????????????
• ??????????????????? RD ????????????????????????
• ????????????????????????? Subjective
  ??????????????????????????
• ??????????????????????????????????????????????

109
???????????????????????? Focus

• ??????????? / ??????????????????????????????????
• ??????????????????????????????????? ????????????
• ???????????????????????????????????

110
????????????????????????

• ?????????????
• ?????????????????
• ??????????????????????
• ???????????????????? /??????????????????????????
  / subfocus / ???????????

• ????????????
• ???????????????????
• ?????????????????????????

111
????????????????????????

• ????????????????
• ???????????????????????????? ?????????????????????
  ???????????????????????????

• ????????????????????
• ??????????????????????????????????????????????????
  ????????????????

112
??????????????????????????????
113
?????????????...?

• ???????????????????????? ??? (?????????)
  ?????????????????????? (Positioning strategy)
  ????? ??????????
• ?????? ??? Wine Cooler
• ??????????????????
• ????????????????
• ????????????? (???????????)

114
?????????????????????????????????????????(Strateg
y-focused organization)

• ??????? (Focus)
• ???????????? ???????????????????????? (Alignment)

115
?????????????????????????????????????????????????
(Strategy map) ?????????? Balanced scorecards
116
(No Transcript)
117
Adaptive
Market entry
118
(No Transcript)
119
Long-Term Shareholder Value
Financial Perspective
Productivity Strategy
Revenue Growth Strategy
Revenues from New Customers
Increase Customers Account share
Maximize Use of Existing Assets
Become Industry Cost Leader
Lowest-Cost (Highest-Profit) Supplier
Speedy Purchase
Perfect Quality
Appropriate Selection
Customer Perspective
Operations Management
Customer Management
Innovation
Regulatory and Social
Provider Convenient Order-Handling Processes
Outstanding Supplier Relationships
Avoid Environmental And Safety Incidents
Process Innovation
Produce Goods and Service Cost, Quality, Time
Internal Perspective
Internal Perspective
Efficient, Timely Distribution
Provider Desired Variety Of Products/ Services
Manage Capital Projects
Provide Ongoing Service
Contribute to Communities
Manage Risk
Learning and Growth Perspective
Facilitate Knowledge Sharing and Replicating
Best Practice
Six Sigma/TQM Process improvement Capabilities
Create Electronic Supplier and Customer Relationsh
ips
Better, Faster, Cheaper Process Improvement
120
Long-Term Shareholder Value
Financial Perspective
Productivity Strategy
Revenue Growth Strategy
Revenues from New Products
Gross Margins New Products
Manage Total Life-Cycle Product Costs
High-Performance Products Smaller Faster,
Lighter, Cooler, More Accurate, More Storage,
Brighter
New Customer Segments
First to Market
Customer Perspective
Operations Management
Customer Management
Innovation
Regulatory and Social
Rapid Introduction Of New Products
Disciplined, High-Performance Product Development
Minimize Product Liability and Environmental Impac
t
Educate Customers about Complex
New Products/Services
Flexible Robust Processes
Internal Perspective
Supply Capacity For Rapid Growth
Product Development Time From Idea To Market
In-line Experimentation And Improvement
Capture Customer Ideas for New Products/Services
Contribute to Communities
Find, Motivate, Grow, and Retain the best Talent
Learning and Growth Perspective
Creative, Versatile Employees Cross-functional
teamwork
Computer-Assisted Design and Manufacturing
Virtual Product Prototyping and Simulation
Deep Functional Expertise
Creativity, Innovation
121
Long-Term Shareholder Value
Financial Perspective
Productivity Strategy
Revenue Growth Strategy
Revenues from New Customers
Increase Customers Account share
Maximize Use of Existing Assets
Reduce Cost to Serve
Quality of Solutions Provided to customers
Number of Products/Service Per Customer
Customer life-time Profitability
Customer Retention
Customer Perspective
Customer Management
Operations Management
Innovation
Regulatory and Social
Deliver Results for Customers
Deliver Broad Product / Service Line
Customize Product / Service Offering
Gain Regulatory Approval for New Offerings
Identify New Opportunities to Serve Customers
Create Customized solutions
Internal Perspective
Create Network of Suppliers for Extended Product
/ Service Capabilities
Build Strong Customer relationship
Develop Knowledge About Customers
Anticipate Future Customer Needs
Contribute to Communities
Learning and Growth Perspective
Transfer Knowledge from Leading-Edge Clients
Customer Databases
Employees Who Create Success for Customers
Block Set of Skills Useful for Customers
CRM and Data Mining Capabilities
Customer-focused
122
(No Transcript)
123
????????????????????????????????
???????? ???????????????? (Strategy map) ???
??????????????????? 2544 - 2546
???????????????
??????????????????????
???????????????????????????????
???????????????? ??????????????? ??????????????
???????????????????????????????????
?????????????????????????????
??????????????
??????????
?????????????????????
??????????????
??????????????????? ?????????????????
???????????????????? ????????????
???????????????? ????????????
????????????????????????????
????????????????????????????????
???????/???????????????????????????????
??????????????????????????????
??????????????????????
??????????????????????
????????????????????
??????????????????????????????
??????????????????????????????
??????????????????
????????????????
????????????????????????????
???????????????
??????????
124
???????????????????????????????
Situational Analysis
Strategy Formulation (Strategic planning)
Strategic Control
Strategic Implementation
125
???????????????????????????????

• ??????
• ????????????????????????????????????????
• ???????????????????????
• ?????????????
• ???????????????????????????????????????
• ??????????????????????????????????????????????????
  ??????

126
???????????????????????????????
Situational Analysis
Strategy Formulation (Strategic planning)
Strategic Control
Strategic Implementation
127
?????????????????????????????? ??????
Corporate level
Divisional level
??????????
??????????
Operational level
128
????????????????????????????

• ?????????????????????????????????????????
• ???????????????????????????????????????????
• ??????????????????????????????????????
• ?????????????????????????????????????
• ????????????????????????????????????????

129
????????????????????????McKinsey 7-S framework
130
TQA ??????? 2 ????????????????????
2.1 ???????????????????????????????????????????
??????????????????????????????????????????????????
????? ?????????????????????????????
2.2 ??????????????????????????????????????????????
???????????????????????????????????????????????
131
(No Transcript)
132
???????? Leadership system (RWJUHH)
133
????????RWJUHH
134
???????? Baptist Hospital
135
???????? Saint Luke Hospital
136
???????? Saint Luke Hospital
137
???????? Bronson Methodist Hospital
138
(No Transcript)
139
(No Transcript)
140
(No Transcript)
141
North Mississippi Medical Center (NMMC)
142
????????????? ??? ????????????? (Action plan)

• ????????????????????
• ??????????
• ?????????? ????????????
• ??????????
• ??????????

143
???????????????????????????????
Situational Analysis
Strategy Formulation (Strategic planning)
Strategic Control
Strategic Implementation
144
??????????...
Translating the Vision
Feedback and Learning
Communicating and Linking
Business Planning
145
Balanced scorecards
146
Source Kaplan R.S Norton D.P. HBR 1993
147
Circle of Excellence

• Financial
• EVA ? Risk
• Profitability ? cost
• Liquidity

• Internal
• Quality
• Morale
• Productivity
• Effectiveness

• Customer
• Satisfaction
• Image
• Market Share

• Environment
• CPI
• Awareness
• safety

• Innovation
• RD
• New product

148
??????? ?????
Vision / Mission ?????????
?????????????????????????
????????????????
SWOT analysis
??????????
1
2
Patient and social outcomes

• Organization results (TQA)
• Health care results
• Customer service results
• Financial and market results
• Human resources results
• Organization effectiveness
• Governance and social responsibility

Financial outcomes strategies
Internal process strategies
Learning and growth strategies
149
(No Transcript)
150
(No Transcript)
151
????????????????????????????????????? BSC
???????????????
???????????????????
???????????/?????????????/??????
??????
???????????????????????
Performance gap
???????????????????????????
????????????????? ?????????????????
?????/ ??????
????????????????????/??? ???????/?????????????
152
???????????????????????????????
Situational Analysis
Strategy Formulation (Strategic planning)
Strategic Control
Strategic Implementation
153
WHERE ARE WE NOW?
ENVIRONMENTAL ANALYSIS INTERNAL ANALYSIS
WHERE DO WE WANT TO BE?
VISION MISSIONs OBJECTIVEs
STRATEGIC EVALUATION CONTROL
HOW WILL WE GET THERE ?
CORPORATE STRATEGY BUSINESS STRATEGY FUNCTIONAL
STRATEGY
IMPLEMENTATION
Strategy operationalization 7-S MODEL
154
Strategy Plan given assumptions
?????????????????????????????????????????????????
?????????????????????????
155
???????????????????