Title: FORTERA
1FORTERA
2Business Challenge
Combine the Best Performance of the Best
Tires from Each SUV Line Segment
Touring Class
All Season
Wrangler HP
OE Integrity
On/Off Highway
Wrangler RT/S
3Touring Performance
Wrangler HP OE on Cadillac Escalade
- Key Features
- Tire Noise
- Ride Comfort
- Responsive Handling
4All Season Performance
Integrity OE on Lexus RX300 Honda MDX
- Key Features
- Wet Traction
- Snow Traction
- Wet Handling
- Treadwear
5On/Off Highway
Wrangler RT/S Goodyears best selling
Wrangler for all-around performance
- Key Features
- Aggressive Appearance
- Low Noise
- Traction and Treadwear
6Computational Optimization
- Fortera
- Optimize via Finite Element Analysis and other
computational techniques all sizes in the lineup
- Outer contour shape,
- Tread pattern,
- Materials and Tire Construction
Treat the tire as a true non-linear system
7Footprint Optimization
Advantages Great Treadwear, exceptional ride
handling balance
8Computational OptimizationMaterials and
Construction
Hybrid Aquatred 3 Tread Compound
Two steel reinforcing belts
Two polyester reinforcement plies
Advantages Great wet performance, exceptional
treadwear, and balanced
ride and handling
9Features and Benefits
Wide Tread Width for longer tread life and
responsive handling
Aggressive appearance, yet refined design for
quiet operation
Non-evolving tread pattern over life of the
tire for consistent all-season performance
All sizes with ventless appearance for premium
styling
Computationally optimized for timing of element
travel through the footprint for ultra
quiet operation
10Features and Benefits
Deep tread depth for long tread life
and exceptional wet performance
Curvilinear blades for excellent forward and
lateral traction
Wide outer shoulder for strong handling and great
tread life
Centerline rib for responsive on-center handling
Intricate blading in riding ribs and centerline
for all- season traction
11Performance ResultsRide Comfort
12Performance ResultsSubjective Handling
13Performance ResultsTread Noise
Higher is quieter
14Performance ResultsWet Handling
15Performance ResultsTreadwear
16Performance ResultsWet Stopping Distance
17Performance ResultsDry Stopping Distance
18Performance ResultsSnow Traction
19SummaryBusiness Challenge Met!
Combined the Best Performance of the Best Tires
from Each SUV Line Segment
Touring Class
All Season
Wrangler HP
OE Integrity
On/Off Highway
Wrangler RT/S