The Tennessee Magazine is a Viable Allocation of Your Advertising Resources

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The Tennessee Magazine is a Viable Allocation of
Your Advertising Resources
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Male vs. Female Readership
When comparing male to female readership, 86 of
the female recipients read 4 out of 4 issues
while 81 of the male recipients read 4 out of 4
issues.
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Male vs. Female Readership
86
Percentages
81
Gender
The odds of the female recipients who read 4 out
of 4 issues is 1.43 times greater than the odds
of male recipients who read 4 out of 4 issues.
Eighty-six percent (x 146, n 170) of the
female recipients read 4 out of 4 issues, while
81 (x102, n 126) of the male recipients read
4 out of 4 issues.
Question 1, Table 1
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Readership of Recipients With or Without a Degree
Eighty-seven percentage of recipients without a
degree read 4 out of 4 issues while seventy-eight
percentage of the recipients with a degree read
4 out of 4 issues.
The odds of a recipient without a degree reading
4 out of 4 issues is 2.4 times greater than the
odds of a recipient with a degree reading 4 out
of 4 issues.
5
87
73
(x 185, n 213)
(x 61, n 83)
We are 95 confident (x1 102, n1 113 x2 107,
n2 185) that the difference between the
percentage of recipients without a degree and the
recipients with a degree who reads 4 out of 4
issues is between 2 and 24.
Question 1, Table 83
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Readership of Employed vs. Un-Employed Recipients
Eighty percentage of Employed recipients read 4
out of 4 issues while 88 of Un-Employed
recipients read 4 out of 4 issues.

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Readership of Employed vs. Un-Employed Recipients
(x 132, n 166)
(x 114, n 130)
The odds of Un-Employed recipients who read 4 out
of 4 issues are 1.84 times greater than the odds
of Employed recipients who read 4 out of
4 issues.
Question 5, Table 84
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Home Ownership Based on Income
People who make more money are more likely to own
than rent there residence.
In terms of making 50,000 or greater, 96 of the
recipients who responded to the survey own a
home. The odds of a recipient owning a home is 24
time greater than a recipient who rents.
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Of The People Making 50K Owing vs. Renting
We are 95 confident that the true percentage of
all Tennessee magazine recipients who make
50,000 or greater who own there residence
is between 92.9 and 99.9.
Question 1, Table 78
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ATV Ownership Based on Age
Younger households are more likely to own an ATV
than older households.
The odds of a younger household owning an ATV is
2.3 times greater than the odds of an older
household owning an ATV.
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32.5
14
From this we can say that ATV ads should be be
aimed at but not limited to the readers under the
age of 50.
Question 1, Table 75
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Over Night Trips Based On Income

• People who make more money are more likely to
  take an over night trip, than those making less
  than 50,000.

We can say that the odds of a house hold that
makes 50,000 or more taking an overnight trip is
6.8 time greater than a lower income household
taking an overnight trip.
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We are 95 confident (x1 102, n1 113 x2 107,
n2 185) that the difference in the percentage of
households that make 50,000 and the households
that make less than 50,000 is between 23 and
41.
Question 1, Table 33