CREAM

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CREAM

• Ice cream parlor for men

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Ice cream market

• Global sales of ice cream reached 13 billion
  litres in 2004, an increase of 3 over the
  previous year.
• Demand for ice cream is also becoming less
  seasonal, with the product increasingly serving
  as a snack throughout the year. Ice cream as an
  industry has an estimated global value of 7.5
  billion (USD 11bn).
• The UK has more than 1,000 ice cream companies
  with annual consumption estimated at 8 litres per
  person. ice cream consumption in the USA is circa
  21 litres per person per year.

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Ice cream facts

• Consumers aged 19-25 prefer to eat ice cream at
  shops like Baskin Robbins (Randolph, Mass.) or
  Ben Jerrys (South Burlington, Vt.) rather than
  at home.
• Approx 13 of men and just 8 of women will admit
  to licking the bowl clean after eating ice cream.
  
• One out of every 5 ice cream eaters is a middle
  of the night 'binger', usually in the 19-25 year
  old age bracket. - men do this more than women.

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Ice cream palour for men

• An ice cream shop that men want to go without
  their girlfriend or female friends.
• Target market 2030years old male
• Smoking section, pool table, alcohol serving, and
  V.I.P. lounge.
• Bar a place guys want to hang out with their
  friends
• V.I.P lounge Business meeting with important
  people
• Good looking waitresses at ice cream parlour and
  counter.
• Waitresses in cute outfit serving tables in
  V.I.P. lounge.

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competitors

• Cactus club café
• Haagen dazs shop
• Hooters
• Mondo gelato

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Mood board target market
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Bar V.I.P.
lounge

• Young trendy music
• Opened space for general customer with Pools,
  smoking section
• Beer, vodka, cocktail, dessert including large
  selection of ice cream
• Waitresses at the ice cream parlour and the
  counter
• For 1929 years old male

• Classy jazzy music
• Private space only for V.I.P. members with
  security guards at the entrance
• Waitresses serve tables (can also choose the
  waitress you want)
• Whisky, scotch, imported beer, cocktail, dessert
  including large selection of ice cream
• Different menu for V.I.P. members
• For 2539 years old male

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Mood board bar
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Mood board palour (V.I.P. lounge)
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Logo research
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Logo font and color

• Font - Fashion Victim

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Research for uniforms