Heads For the Holy Land

1
Heads For the Holy Land

• Dan Gartner
• Jon Kutilek
• Julian Sanchez

2
Summary

• U.S. Restaurant Hooters to open first restaurant
  in Tel Aviv, Jerusalem
• Hooters known for scantily clad women and wings

3
Company Info

• Hooters began on October 4, 1983 in Clearwater,
  Florida
• It began in a building that was previously a
  walk-in dumpster, according to the menu
• It has been a source of controversy over the
  years

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Locations

• 430 U.S. locations
• 23 countries including China, Brazil,
  Switzerland, and Austria

5
Expansion Plan

• International expansion plan is a major focus
• 17 restaurants in other countries are planned
  including Columbia, Guam, and India, within the
  next two years.
• Location in Tel Aviv yet to be determined

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Why Israel?

• Ofer Ahriaz, owner of the Israeli Hooters,
  believes Israelis are looking for this concept
• Believes it suits the Israeli culture
• Plans to open as many as five restaurants in the
  next few years

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Marketing Implications

• Hooters will mimic the other restaurants
• Modifications need to take place to fit tastes
• Starbucks, Dunkin Donuts, KFC have all failed
• McDonalds and BK have had success. WHY?

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Marketing Implications

• Will it fit in with Israel?
• -culture and style
• Holy Land
• -will it take away from the holy land of Tel
  Aviv and be offensive to the people there?

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Marketing Implications

• Good idea for tourists
• -from various countries
• Image of America
• -Could improve or worsen

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Questions