The Challenge for us all

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The Challenge for us all

• David Sparkes

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What are we here to do?

• Win GOLD medals at the Olympics and Paralympics
• Ensure the talent pathway works
• Give every person an opportunity to learn to swim
• Increase participation as part of the activity
  and health agenda

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Gold medals

• There are now 140 nations in the Olympic pool
• The levels of performance is rising
• The professionalism is mind-blowing
• Nations are investing more

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How do we respond

• We now have the right levels of investment
• The number of 50m pools is increasing but we need
  more Sunderland is an excellent example
• We need to develop some more world class coaches
• We need affordable appropriate access for our
  clubs

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Talent Development

• We hitting targets in Swim 21 clubs
• We have LTAD
• We are developing the workforce at all levels
  with UKCC around the UKCF
• The Competition structure is world class
• We have strong links with Schools through ESSA
  and YST

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How do we respond

• Clubs need more help
• We need to ensure we develop in every club
  workforce training and development plans
• We need to monitor and evaluate what we do and
  constantly challenge
• We need to learn from other sports The Beacon
  programme is an example of this

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Learn to Swim

• Charter for school swimming
• Training programmes for swimming teachers and CPD
• New National Plan for Teaching
• Top ups programme getting to the hard to reach
  children in the community
• We are turning the corner

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How do we respond

• We still need to engage with some communities
• The learn to swim moment has to be magical
• We need to connect with new markets children who
  dont want competition
• There is still much to do

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Increasing the market

• We have recognised the need to change the culture
  in our sport
• We want to develop more customer contact
• Find new markets
• We have learnt a lot from our projects and
  removing barriers to swimming

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How do we respond

• If we dont change the culture we will loose
  market share
• Workforce training is key to this
• We have to engage with new markets
• We have to develop new innovative products

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What can I do

• Work with us and help us drive change
• Put Training and workforce development at the
  heart of your business
• Work with ASA products and services as they are
  based on sound educational principles and will
  help your business grow

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Talent
Activity
People
Facilities
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Massive opportunity is now

• London 2012
• Massive public investment in sport
• Interest has never been higher in driving up
  participation in sport