LT Corporation Marketing Based on Oracle

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LT CorporationMarketing (Based on Oracle)

• By Laken Tilly
• Fall 06
• CIS 3380 Mr. Brozovic

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Contents

• About
• Mission Statement
• Vision Statement
• History
• Technology Timeline
• Partners
• Customers
• Oracle Marketing
• Sources

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About

• One of the leading companies in developing IT/IS
  technology.
• Located in Redwood Shores, California.
• Founded June 17, 1977 by Larry Ellison, Bob
  Miner, and Ed Oates.
• Developed Linux Technologies
• Global Corporation

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About (continued)

• Provides software and services allowing
  businesses to get the most accurate and
  beneficial information from their business
  systems, while increasing revenue, cutting down
  on production costs, and improving customer
  service.

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Mission Statement

• The mission of OLSUG shall be to serve as an open
  forum to foster success in the use and
  development of Oracle Life Sciences products. To
  that end its activities should focus upon
  Sharing useful information and best practices
  Discovering novel and innovative practices and
  techniques Exposing issues and limitations
  concerning Oracle and third-party solutions
  Providing feedback to Oracle and third-party
  developers Leveraging its collective power to
  influence Oracle and third-party product
  development Providing general support to its
  membership to accelerate mutual successThe OLSUG
  should be a resource for sharing expertise and
  vision among members dedicated to mutual success
  in life sciences discovery research and
  development.

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Vision Statement

• Simplify Speed information delivery with
  integrated systems and a single database.
• Standardize Reduce cost and maintenance cycles
  with open, easily available components.
• Automate Improve operational efficiency with
  technology and best practices.

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Historyof Oracle
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Technology Timeline

• 1979 Offers the first commercial SQL RDBMS.
• 1983 Offers a VAX-mode database.
• 1984 Offers the first database with read
  consistency.
• 1986 Offers a client-server DBMS.
• 1987 Introduces UNIX-based applications.
• 1988 Introduces PL/SQL.
• 1992 Offers full apps implementation
  methodology.
• 1995 Offers the first 64-bit RDBMS.
• 1996 Moves to an open standards-based,
  web-enabled architecture.
• 1999 Offers its first DBMS with XML support.
• 2001 Becomes the first to complete 3 terabyte
  TPC-H world record.
• 2002 Offers the first database to pass 15
  industry standard security evaluations.
• 2003 Introduces what it calls "Enterprise Grid
  Computing" with Oracle10g.
• 2005 Releases its first free database, Oracle
  Database XE.
• (Wikipedia)

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Partners

• Microsoft and Oracle are committed to delivering
  superior solutions deployed on the Microsoft
  Windows platform that are cost-effective,
  reliable, and scalable to customers worldwide.
  For years, Oracle has been recognized as the
  leading database on the Windows, the first
  relational database on Windows NT and the first
  64-bit database on Intel Itanium.

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Partners

• Oracle's relationship with Apple dates back to
  the early days of the Macintosh 68K platform. For
  years, the two companies have worked to develop
  applications, such as Oracle Collaboration Suite,
  and have recently expanded the scope of their
  relationship to allow Oracle to run on Apple's
  Xserve a platform that perfectly supports
  Oracle's low-cost clustering strategy. In
  addition, Oracle and Apple have worked
  collaboratively to release Oracle Database 10g
  for the Mac OS X server platform. Together,
  Oracle and Apple provide world-class 24x7 support
  to our joint customers through a collaborative
  support agreement.

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Customers

• Oracle Benefits
• Improvement of Customer Tracking
• Better understanding of customer behavior and
  feelings
• The ability to deliver a more desirable flying
  experience for the customers
• The ability to examine and better find target
  areas of the company
• The ability to make better and more informed
  business decisions

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Customers

• Benefits of Oracle
• Provided anytime access to system databases
  through Oracle On Demand
• Provided efficient application upgrades and rapid
  problem solving via Oracle Technicians
• Created internal IT staff to concentrate on
  higher value tasks

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Oracle Marketing

• Provides true information-driven marketing
• Enabling you to plan
• Executes and analyzes marketing promotions
• Has consistent, accurate, and actionable
  enterprise information.

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Why Oracle Marketing?

• Provides single, global basis of information
• Includes predictive data mining and analytics
• Provides a complete lead-to-commission payment
  process to reward partners.

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A Few Companies that use Oracle!

• Arbys
• Pepsi
• Motorola
• IHOP
• Samsung
• Dell Inc.

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Sources