Save Tomorrow, Today

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2006/07 ANNUAL REPORT TO THE PARLIAMENTARY
PORTFOLIO COMMITTEE ON ENVIRONMENT AND TOURISM
Save Tomorrow, Today
31ST OCTOBER 2007
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Outline

• Background
• Set up
• Planning
• Execution
• Finance
• April October 2007 Update
• Way forward

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Introduction

• South African environmental awareness
  endorsement campaign
• Legacy of the World Summit on Sustainable
  Development, Johannesburg 2002
• Established by Government through the Department
  of Environmental Affairs Tourism (DEAT)
• Government initiative
• Independent - works with Government, Civil
  Society and Business

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Everything we do must be
Beneficial to people and the environment
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Positive and motivational
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Solution-oriented
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Partnership-driven and involving
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OUR MANDATE
MANDATE 1
MANDATE 2
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water
energy
biodiversity
Product lifecycle
Economic and social factors
waste
pollution
greening/eco-friendly
Support systems
OUR APPROACH
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InY Progress 2006/07

• PHASE 1 Set up
• Board of Trustees appointed in 2006
• Development of vision
• Appointment of CEO
• Briefed Parliament in October 2006
• Staff commenced duty November 2006
• Head Office established November 2006

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InY Progress 2006/07 Contd

• PHASE 2 Planning
• Appointed PR agency via tender process
• Development of campaign strategy
• Development of Greening Framework
• Appointed Fundraising agency
• Developed Stakeholder Relations Policy and
  Strategy

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InY Progress 2006/07 Contd

• Phase 3 Execution
• Marketing
• Research Liaison Endorsement system
• Corporate Affairs
• Financial Statement

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Marketing
.

• www.indaloyethu.co.za

• Indalo Ways

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Endorsement System

• The Endorsement system will run over an initial
  two-year period and will be evaluated on a
  regular bases. It will identify, profile and
  recognise eco-excellence, where the principles of
  sustainable development have been achieved with
  full consideration for all aspects of the
  environment.
• Objectives
• Unite greening activities under one umbrella
• Endorse the effectiveness and efficiency of
  environmental products, services, processes and
  events and
• Enhance the market for green goods services

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Endorsement System Contd

• Developmental phases
• Phase 1 Commission study and analysis of
  endorsement systems incl related costs and risk
  management
• Phase 2 Review recommendations/best practices
• Phase 3 Adopt and develop suitable product in
  consultation with stakeholders
• Phase 4 Roll out prototype in first quarter 2008

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Alignment with DEAT

• InY complements the work of DEAT and recognizes
  the value of joint planning to develop an action
  plan with
• Key priorities
• Short and long-term goals
• Timeframes
• Roles and responsibilities
• Indicative budget
• Process for taking this forward

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Corporate Affairs

• DEAT WESSA entered into an agreement to
  collaborate in the establishment of InY. The unit
  has successfully implemented a sound corporate
  governance model comprising
• Board of Trustees
• Sub-Committees
• EXCO
• Audit Finance
• Nomination Remuneration Governance
• Employment Equity
• Executive management level 25 Female,75 Males
• Total staff composition 65 Females and 45
  Males

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INDALO YETHU TRUSTBALANCE SHEET as at 31 March
2007

• Notes 2007    2006   
• R      R     
• ASSETS
• NON - CURRENT ASSETS
• Property, plant and equipment 3 293 931  -     
• CURRENT ASSETS 17 658 402  20 162 136 
• Investments on call 4 17 442 431  20 161 557 
• Deposits 29 500  -     
• Accounts receivables 110 030  -     
• Bank balances 76 441  579 
• TOTAL ASSETS 17 952 333  20 162 136 
• EQUITY AND LIABILITIES
• CAPITAL AND RESERVES
• Trust capital 5 100  100 
• Accumulated loss (2 673 179) 161 455 
• Trust fund 20 000 581  20 000 581 

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• BEYOND THE
• ANNUAL REPORT
• (Apr Oct 2007)

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Marketing/Media

• Campaign Activation Mogale City in May 2007
• Media campaign commenced in September 2007
  supported by PR on several mediums national
  television, regional national radio, BP
  Forecourts,
• billboards and select publications
• Partnered with WWF to promote Al Gores
  Inconvenient Truth DVD
• In talks with SABC to solidify partnership on the
  Green Revolution campaign
• Approached other media owners for extended reach
  M-net, Primedia,
• e-Tv, NCRF
• Strategic partnerships Enviropedia, Alive 2
  Green, Greenprint , Independent Newspapers, Media
  24, Mail Guardian Cape Media

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Stakeholder Relations

• Participated in Waste Management Conference
  organized by DEAT, March 2007
• Greening Tourism Indaba 2007
• Eco City campaign
• One national meeting in Pta, and three provincial
  meetings (WC, KZN, MP and FS)
• Signed MoU with the University of Stellenbosch
• MoU with Helsinki University, Finland (Workshop)
• Green Drinks

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Projects

• Community Outreach
• Eco Ambassadors and Eco Activists
• Greening Tourism Indaba/Sector
• World Environment Week 2007
• Greening the World Environmental Education
  Congress
• Greening 2010
• Media and Environment
• Youth and Environment

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Funding requirements

• Indalo Yethu requires at least R 40m for a
  sustainable campaign over the next two years
• Endorsement system - R 15m
• Media campaign R 18m
• Administration R 5m
• Sponsorship targets
• Identified potential funding (donor sector) R
  2m
• Targeted funding (private sector) R 40m

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Financials at 29 October 2007

• Opening Balance _at_ 1 April 2007 R 17,952, 333
• Closing Balance _at_ 29 October 2007 R 8, 972, 209
• Total expenditure to date R 8,
  980,124
• Breakdown of the above expenses
• Operations R 6,112,775 (68)
• All inclusive Salaries R 1,724,206 (19)
• Administration R 1,143,143 (13)

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Key Priority Areas

• Plan for sustainability
• Introduce environmental endorsement system
• Mass Media Campaign
• Community Outreach

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RECOMMENDATIONS WAY FORWARD

• Note the report
• Note the miss match between mandate and budget,
  and the need for additional funds - approach
  government departments DOE,DOA,DEAT DWAF for
  additional funding
• Development of capacity building programmes for
  ward committees
• Drawing the link between InY and other national
  programmes
• Support alignment
• Developing and implementing of an effective
  Monitoring and Evaluation system

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