Team Five: Judith Spitzer OregonLive

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Team FiveJudith SpitzerOregonLive
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Women Out Loud

• jspitzer

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Total Community CoverageBy Judith Spitzer
Oregonlive.com Targeted Audience

• Target Audience Women whose common bond is a
  desire to be heard and to listen to other
  women. Women who are passionate about issues
  women care about. Women who want to be part of a
  supportive community. Women who want to talk to
  other women. Women out loud

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Goal of Strategy

• To grow the Women Out Loud blog and incorporate a
  weekly podcast where women can talk, laugh, share
  essentially The View for Portland Women
  Womens Point of View. The podcast will be
  available to download listen to it on the
  treadmill, in the car etc.

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How It Will Work

• A blog will be used to post commentary both by me
  and other women and a weekly podcast will done
  using high profile women, women leaders in the
  community etc, as guests to start momentum and
  increase visibility.
• Topics for the podcast will vary from womens
  body image to issues at work, parenting, sex
  what women talk about with each other.
• The blog will also be used to talk about the
  podcasts as well as other hot topics.
• The audience will be invited to make comments and
  blog themselves in a guest blog section of the
  blog.
• Ill use other pertinent blogs grow
  relationships with them by comments and
  crosslinking.
• House ads on website will promote Women Out
  Loud.

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Content Plan The Blog

• Blog content will be centered around issues
  important to women and issues that arent
  covered, or uncovered,s by mainstream media.
  Current example of that is the Drew Peterson case
  the fact that no major media is talking about
  domestic violence in this case even though its
  clearly an important aspect.
• Page will have a headlines section on top.
• Page will contain links to womens resources
  locally and nationally.
• Call to action to generate comments.
• Stories of local women/told by them in a guest
  blog format.
• Sign up for text messaging whenever urgent issues
  need a response.

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Content Plan The Podcast

• Continue to use guests like Arianna Huffington
  and other celebrity type guests occasionallyto
  generate buzz.
• Use topics that are hot either local or
  localize other topics.
• Include guests (women) who can be mentors to
  other women.
• Podcast will be available to download either on
  our site or on iTunes.

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Content

• Utilizing current news pegs generate blogs that
  are tied to womens issues such as
• The Supreme Court heard an age - discrimination
  case Monday brought by a woman who lost her job
  at 51. Even though more men file such complaints
  women are more likely to need jobs when they are
  older and could have more at stake.
• Women Owned businesses much higher startuprate
  than men. Who are they why start your own
  business? How to do it.

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Content

• The blog will also have a component for books
  what are you reading now? Women will be able to
  write in and give a short synopsis of what they
  find compelling reading.
• One component could be a section that changes
  periodically like the campaign right now who
  are women voting for and why?
• A photo component that doesnt really need an
  explanation.