Scope of Urdu Software Industry

1
Scope of Urdu Software Industry
2
Why We Should be concerned!URDU

• There is a enormous untapped opportunity
• Global Hand..
• 80 Research centers are working on Indic
  languages
• Doors are open.
• Governments see technology adoption as critical
  to global competitiveness

3
Why We Should be concerned!URDU

• Our job has just begun
• A PC on every desk and every home
• At Current Course and Speed
• Todays products and business models will have
  insignificant impact in these markets

4
Question is NOT

• How to use information technology
• Whether to use..
• Under which circumstances
• For what purpose
• For whose people

5
Information technology for the common man

• Population
• 165,803,560
• Literacy
• Definition age 15 and over can read and write.
• total population 48.7
• male 61.7
• female 35.2

6
Information technology for the common man

• Local Languages
• Punjabi 44 of the national total
• Pashto 15
• Sindhi 14
• Siraiki 11
• Urdu 8
• Balochi 4
• Others 4
• English (Communication language of most
  organizations and ministries)

7
IT Literacy !

• 80 (135M out of 140M) of Pakistans population
  will not benefit from IT Revolution
• 60 of Indias population will be ignored from
  IT Benefits

8
Key points

• English is not enough
• A little language cam make a lot of difference
• Language improve the quality of your life

9
English is not enough

• 94 of the worlds population does not speak
  English as their first language
• Global Relation enlargement means greater need
  for new languages and contact with new markets
• Customers, in their mother tongue are three times
  more likely to buy things and deal with people

10
A little language can make a lot of difference

• World businesses need people with language skills
• from basic to native speaker ability
• from switchboard to the boardroom
• Importance of cultural understanding
• Basic phrases can break the ice

11
Languages improve the quality of your life

• Salary give a lift for using languages at work
• Develop other skills, e.g.
• improved communication skills
• proofreading and summarizing
• independence, mental agility

12
Flourishing Economy

• Pakistans active economy is encouraging demands
  for Information Technology
• Aiming - Building well off society in a all round
  way speeding up 1 Billion-Plus consumers really
  mean a huge market
• Creates new business opportunities for fast
  growing of surrounded market

13
Becoming Good Largest PC Market

• In 2006 PCs Sold, More 25-30 annual increase
  since 90s
• PC Into home home on internet Not a dream
  home PC 35 Total market 10-20 families in
  main cities have PC
• Becoming Worlds good largest PC market and
  overtaking Indias

14
Emerging Technologies New Disciplines

• WebTV
• Teleworking
• Cellular Phones
• Palmtop devices and PDAs
• ERP, CRM

15
Software Categories

• Individual / Student level projects
• Urdu Editors, Word Processors,
• Outlook Express, Databases, OCR,
• Voice Operated Systems, Machine
• Translation, Natural Language
• Processing, PL Compilers, Internet
• Browsers/publishers, Email Systems,
• OTF, Spell Checkers,
• Teleconferencing Systems ...

16
Moderate /Team Effort - Vendors Products

• Multilingual Word Processing or Page Composition
  Systems, Office systems, Library Management
  Software, Web-based and Stand alone email
  systems, Specialised Urdu Application (Head-up
  Data Entry System for NID Cards Project)

17
Large Projects - Govt or Corporate Clients
(Multi-team/disciplinary works)

• Multilingual Speech recording systems at NA/PAs,
  News Broadcasting systems for PBC/PTV, IDCard
  Printing and Management Db, E-Gov Prototype
  (E-Districts), National Library, AIOU,
  Web-Technologies.

18
Very Large Projects - Govt (Multi and Int.vendor
Integration)

• National Data Base, E-Comm, E-Gov, Virtual
  University
• NADRA, Fauji Soft, NCR, Tera Data

19
Innovation Is Key

• For survival in competitive market
• The government has initiated a series of research
  projects in China, such as development of OS,
  middleware, components and security products
• International cooperation is encouraged here due
  to beneficial to quickly absorb and digest
  advanced technologies
• Taking a fancy to Pakistan Market and talents
  pool, many world famous IT enterprises, have
  decided to establish their minds and abilities, a
  new kind model for industrial development.
• Although some local software companies worry
  about such model as looking at inevitable talent
  competition.

20
Competition vs Cooperation

• Opportunity always means more competition and
  challenges. Todays market is full contending as
  in the period of Warring States.
• To share as much benefits as possible, it should
  have a good strategy in a competitive market
• Intuitively competition is a concept conflicting
  with cooperation. However, it is not absolutely
  exclusive. Particularly in a multiple-sides
  environment, some type of cooperation with common
  objectives could help improve the competitiveness
  
• It is my view to appeal adopting a smart
  cooperation instead of endless competition

21
In The end!

• Asia will be an area with intensive embedded
  development and design activities
• The neighbor bay area, covering India, Japan,
  China, Korea, Taiwan, Hong Kong and Singapore,
  has a very strong industrial and market
  foundations for embedded system development
• I think, as an IT Superpower, Japan will be a
  natural leader to promote this idea.
• Lets wait and see !