Introducing Enterprise Content Management

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Introducing Enterprise Content Management

• Michael van den Elzenmichael.elzen_at_qmtechnologies
  .com
• e-Business Consultant
• QM Technologies

2
What Would It Be Like If

• The most relevant, up-to-date content was
  readily and immediately available?
• Process steps were automated or executed by the
  right people at the right time?
• The right systems are transparently connected and
  updated concurrently?

RESULT People can make Better Decisions, Faster
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Introducing.
Database Management
Business Content Management
Forms Management and Processing
Customer Relationship Management
ENTERPRISE CONTENT MANAGEMENT
Content Provision and Creation
Electronic Document Management
Business Process Automation
Document Scanning and Imaging
Content Security
Content Categorisation
Records Management
Personalisation
Document Management
Content Syndication
Content Delivery
Web Publishing Management
Document Archival and Retrieval
Digital Asset Management
Information Management
Corporate Portals
Digital Rights Management
Knowledge Management
Online Collaboration
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What is Enterprise Content Management
Institutional View?

• A framework for creating, managing, integrating,
  web-enabling, and delivering digitised content
  across the enterprise and beyond - to employees,
  customers and trading partners something that
  creates real business value.

5
What is Enterprise Content Management The
Business View?

• Managing both structured and unstructured
  information using common tools
• Technology and processes that can capture,
  organise, store, secure, and deliver business
  content easily
• Must be integrated and personalised
• Considered the essential foundation to e-business

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What is Enterprise Content Management The
Realistic View?

• Achieving day to day business operations faster,
  cheaper and simpler.
• Establish a One-Stop-Information-Shop
• Achieving True process automation
• Result in enhanced business relationships

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ECM Now a Top 10 I.T. Investment Priority
83
Enterprise Content Management
71
Middleware/EAI
Application Servers
67
60
Portals
60
Wireless

• META Survey Panel 8,000 IT Executives WW
• More than 600 Responses
• 80 North American Response

54
Storage
52
eCommerce
50
SCM
48
WANs
47
Operating Systems
0
20
40
60
80
100
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What Business Issues Exist?

• Business is facing continuing exponential growth
  in content (structured and unstructured)
• Personalised and integrated - customer and
  trading partner services
• Drive for more efficient best practices
• Implementation of multi-channel strategies
• Regulatory compliance and auditability
• and for some - Globalisation

9
What Technical Issues Exist?

• Reduced costs of ownership
• Limit infrastructure costs
• Centralised standards and administration
• Distribution of information assets with robust
  security
• Increasing number of diverse content delivery
  channels
• Ease of administration
• Content consistency across applications

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Introducing the five essential ECM elements
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Enterprise Content Management- The Five
Elements 1 - Capture

• Human Created
• Office Documents
• Forms
• Rich Media
• Microfilm
• Application Created
• ERP
• E-Billing
• Financial
• XML
• Recognition
• Document Imaging
• E-Forms
• Web-Forms

• Scanning/imaging
• Customer correspondence
• Transactional data

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Enterprise Content Management- The Five
Elements 2 - Store

• File Systems
• Content Systems
• Databases
• Data Warehouses
• HSM
• Version Control
• Check in/Check out
• Audit Trail
• Storage networks (SAN NAS)
• DVD, CD-ROM
• RAID
• Tape
• Optical Disks

• Repositories
• Library services
• Technologies

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Enterprise Content Management- The Five
Elements 3 - Manage

• Document Management
• Workflow/BPA
• Collaboration
• Web Content Management
• Records Management

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Enterprise Content Management- The Five
Elements 4 Delivery / Presentation
OUTPUT
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Enterprise Content Management- The Five
Elements 5 - Preserve

• What are your options for long term archival and
  storage of your organisations essential content?

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It looks like this!
ECM-enabled applications
Operational ProductivityERP, Vertical
Applications, Internet Banking,
e-Procurement, e-Records
Rich Media e-Commerce, e-Learning, Brand Assets
Customer Service Customer Loyalty Systems
Integration Layer

• Other Content
• Sources
• File Systems
• Databases

Content Management
Distribute
Create/Capture
Technical/Operational Infrastructure
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Some broad benefits!

• Enhance productivity and satisfaction with
  employees, customers, members of the public, and
  partner agencies
• Improve operational effectiveness
• Implement structured lifecycle management
• Demonstrate compliance with regulations

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Reasons preventing implementation

• Budgetary constraints (biggest inhibitor)
• Problems integrating existing I.T. systems
• Problems aligning business processes
• Aligning business processes with the requirements
  from customers and partners
• Lack of data to make a case for ROI

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Summarising

• ECM is not a one size fits all application
• ECM is about people, process and technology
• Its not about reducing outbound communications
• Focus on getting structure around your
  unstructured content first.

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Thanks!!!