Getting The Message

1
Getting The Message

• Ensure everyone finds out about a flood!

2
FLOOD WARNINGS

• These are important to ensure that EVERYONE finds
  out that a flood is going to happen.
• But How?
• There are many new and old methods of mass
  communication.

3
OLD METHODS

• In the early part of the 20th Century there were
  fewer methods of communication than we have
  today.
• They included knocking on doors, visits from
  flood wardens and public address systems.

4
OLD METHODS

• However as the years progressed technology
  created many new ways to Get The Message across
  to people.
• These included the radio and television
  broadcasts.

5
NEW Methods

• Communication methods get more efficient and
  modern all the time.
• Lets call these 21st Century methods.
• They include Mobile phones Calls, Text SMS
  Messaging. Also email, digital TV and digital
  radio.

6
Different People

• Society includes vulnerable people.
• There are many methods of communication so
  theres bound to be one to get the message across
  to everyone.
• For example deaf people can be contacted by
  email, by telephone or by radio!

7
Its important

• To make sure the message gets across to everyone.
• If just a few people do not get the flood message
  there maybe injuries and even deaths!

8
Hurricane Katrina

• Flood risk is not spread evenly across a
  population.
• In New Orleans in 2005 Hurricane Katrina had a
  catastrophic effect on the elderly, the disabled
  and the low income earners.

9
What Happened?

• These groups lacked their own transport and were
  unable to flee.
• They could not afford INSURANCE
• and so were poorly prepared for flooding.
• Ultimately the death toll was far higher!

10
IMPORTANT LESSONS!

• To be fully effective flood warning schemes need
  to recognise that that people are not the same.
• Safety schemes need to meet the varying needs of
  different social groups. So they can keep
  everyone safe!