Why e-guidance?

1
Why e-guidance?

• Gareth Dent

2
Structure

• Guidance Demand Drivers
• Policy Focus
• A Market in Guidance
• Challenges

3
Demand Drivers (1)

• More complex learning choices
• Greater understanding of opportunities
• Greater understanding of self
• Greater potential for customised/personalised
  learning programmes

4
Example Learning Italian

• 1964 Local Evening Class
• 2004 6 OCN accredited courses
• Also
• Television led course on BBC
• Shelf of packages in local Waterstones
• Hundreds of web-based resources
• Learning Holidays

5
Demand Drivers (2)

• More difficult labour market choices
• Greater up-front, and personal investment
• Risks associated with technological change
• Need for longer careers to finance longevity
• Risks of sustained mid-career unemployment

6
Demand Drivers (3)

• Risks of getting it wrong are increasingly
  personal risks
• Possibly limited understanding of this

7
Policy Focus

• Level 2 qualifications
• Basic skills
• Inactive benefit claimants
• Little resource for preventative career health
  measures

8
Macro Policy Focus

• Fundamentalis the re-castingof the relationship
  between the citizen and the stateIt implies that
  the individual has responsibilities as well as
  rights they have to do as well as receive.
• Tony Blair 11.07.03
• (Italics my emphasis)

9
A market in guidance?

• Potential for pay as you go guidance uncertain.
• Possibilities for insurance or alumni models

10
(No Transcript)
11
Challenges

• Develop services which are
• Attractive
• Challenge pre-conceptions
• Are supportive
• Are cost-effective
• Can e-guidance meet these challenges?
• Can we afford to ignore e-guidance?