Session 1 MKT443 Spring 08

1
Session 1 (MKT443 Spring 08)

• Roster Call
• Syllabus Course Introduction
• WSJ sign-up and presentation sign-up
• Ch. 1 of Lehmann and Winer
• Assignment
• Read Syllabus Carefully Mark Your Calendar
• Read Coke (Ch. 3) of Marketing Mistakes and be
  ready for discussion
• Read Ch. 2 of LW and Ch1 2 of BN

2
Session 1 (MKT 443)

• Report for Reading Assignments
• Maximum Two pages
• Prepare 45 copies
• Structure
• Summary (make it brief!) One Paragraph
• What You Learned One or Two Key Takeaways and
  Elaborate
• 2 questions you would ask for the exam
• Extra credit Current condition of the company
  (MMS) an example (Coopetition book and Nintendo
  book)