NTRA 2006 Presentation

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NTRA 2006 Presentation Northeast Region
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NORTHEAST
New England
East North Central
Pacific
West North Central
Mid-Atlantic
Mountain
South Atlantic
East South Central
West South Central
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Percent of USA (18) who actively follow a sport
1994 2006
Sample 18 n4,613
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Fan Bases among U.S. Population (18)

• HR Ranked 11th out of 30 major sports

Sample n4,629 18
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Fan Bases among Males (18)

• HR Ranked 15th out of 30 major sports

Sample n2,330 18
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Fan Bases among Females (18)

• HR Ranked 5th out of 30 major sports

Sample n2,299 18
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Horseracing Fan Base 1999 to 2006 (18)
Horseracing Fan Base Change 1999 to 2000
1.3 2002 to 2003 2.7 2000 to 2001 3.9
2003 to 2004 8.6 2001 to 2002 2.8 2004
to 2005 -8.4 2005 to 2006 3.6 1999 to
2006 14.4
Sample n4,629 18
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Fan Bases Percentage Change from 2005 to 2006
(18)
MLS affected by World Cup of Soccer
Horseracing
Sample n4,629 18
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Horseracing Fan Base Growth Compared to All
Properties/Leagues (18)
NOTE () indicates leagues where fan
percentages werent tracked in 1999. Percent
change calculated from first year fan percentage
was tracked
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Percent of U.S. Population (18) Who are
Horseracing Fans January through December
Breeders Cup
Triple Crown
Sample n4,626 18
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Horseracing Fan Base 2006 (18)
2005 33.7 31.4 35.9
22.9 34.4 37.2
41.6
2006 34.9 33.9 35.9
24.4 34.2 38.5
43.0
Sample n4,626 18
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Demographic Profile of Horseracing Fans (18)
U.S. Pop 18 n4,629 HR Fans 18 n1,613
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Gender Breakdown by Sports Poll Definitions and
NTRA Definitions
2006 18 n4,629
Sports Poll Definitions
NTRA Definitions
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What do you consider horseracing?
Total Respondents 18 n665
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Overall, what is your opinion of Horseracing?
having a favorable opinion of Horseracing
The Triple Crown
The Breeders Cup
Total Respondents 18 2006 n1,002 2005 n982
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Do you agree or disagree with the following
statement The sport of horseracing is on the
rise.
Total Respondents 18 2006 n598 2005 n982
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Have you made a bet on any sports event in the
past 3 months?
Total Respondents 18 n1,002
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Have you bet at a casino in the past 3 months?
Total Respondents 18 n1,002
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Watched Horseracing on T.V. in the Past 12 months
Sample Horseracing Fans 18
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Watching More or Less Horseracing
Horseracing Fans who watched a horserace in the
past 12 months
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2006 Horseracing Events
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Interest in Horseracing Events(Total Sports Fans
18)
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