Building the Brand Called YOU

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Building the Brand Called YOU!
8 Steps to Establishing an Unforgettable Personal
Brand
Presented by Kellie Kuecha Founder of Women that
Win and Womens Wellness Society
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Why Build a Personal Brand?

• People do business with people that they know,
  like and trust
• It is much easier to trust a person, than it is
  to trust a corporation

Enroll people in who you are Not what your
company offers
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Examples of Great Personal Brands
Ashleigh Banfield
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Examples of Great Personal Brands
Oprah
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Examples of Great Personal Brands
Donald Trump
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Examples of Great Personal Brands
Princess Diana
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Example of an Unsuccessful Brand Identity

• Target/Walmart/KMart

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1. Hold Leadership Roles in Your Community
Dont Just Attend STEP UP

• Chamber of Commerce
• Industry Trade Association Board Position
• Womens Wellness/ WTW Chapter Leader
• PTA

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2. Give Back
Always remember Givers Gain

• Charity Boards
• Volunteer
• Peanut Butter Sandwiches in the Park

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3. Get to know the People Who Make Things Happen
Who is in YOUR rolodex?

• Piers and the Apprentice
• Hang out where successful people hang out
• GMs
• Community Relations Directors
• Society and Column Editors
• Chamber staff
• Advisory Board

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4. Be a Connector of People
She who connects the most - WINS

• People are doing business with you not your
  company YOU are the product
• One on Ones Whos a good referral?
• Support and Introduce
• Entrepreneurs Club, VIP dinners

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5. Make Your Face a Familiar One
See and be Seen

• Map out your month in advance
• Budget for your appearances
• Never miss a photo opportunity
• Always wear your name badge
• Photo on your cards or website

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6. Be the Expert
Never become too much of an expert that you stop
gaining expertise

• Keep honing your craft
• Position yourself as the expert
• Submit articles or write a blog
• Specialize Jane of all trades

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7. Be Unique
Dont Get Lost in the Crowd Carve Your Niche

• Me too
• Office Depot/National City
• Realtor and Bankers
• Promo Girl, Chicken Lady, Wealthy Bag Lady
• Hand written Thank You cards
• KNOW YOUR STORY!!!

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8. Build a Database!!
She who doesnt have a database, doesnt have a
company

• Leverage JVs, Passive Income Streams
• Keep your name in front of your clients
• Offer timely information establishing your
  expertise
• Build a personal relationship with your list
  regardless of your position or type of company

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9. Work Facebook

• Get personal
• Post tips and value added information often
• Comment on other posts and birthdays
• Upload videos and photos often
• Update your status at least 3 times daily
• Start a Group and/or Fan Page

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Re-cap

• Hold a Leadership Role in Your Community
• Give Back
• Be a Connector of People
• Get to Know the People Who Make Things Happen
• Make Your Face a Familiar One
• Be the Expert
• Be Unique
• Build a Database
• Work Facebook

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Marianne Williamson Our greatest fear is not
that we are inadequate, but that we are powerful
beyond measure. It is our light, not our
darkness that frightens us. We ask ourselves,
Who am I to be brilliant, gorgeous, handsome,
talented and fabulous? You are a child of GOD
Your playing small does not serve the world.
There is nothing enlightened about shrinking so
that other people wont feel insecure around you.
We were born to make manifest the glory of God
within us It is not just in some it is in
everyone. And, as we let our light shine, we
consciously give other people permission to do
the same. As we liberate from our fear, our
presence automatically liberates others.