Radio

1
Radio

• Chapter 7

2
Functions

• Motivation- Advertising
• Surveillance- Radio is everywhereU.S. households
  on average have 6.6 radio receivers
  
• News More people receive their news from radio
  than from any other medium. (Commuters)
  
• Opinion
• Entertainment

3
Development

• Electromagnetic SpectrumRadio waves are
  piggybacked on energy waves.
  
• First wireless transmission - Marconi (1895)
• Audion tube - First voice transmission - De
  Forest (1906)
  
• AM (amplitude modulation)
• FM (frequency modulation) 1939

4
Significant Events in Radio

• 1906 First radio program - Fessenden
• 1920 First licensed commercial radio - KDKA
  Pittsburgh
  
• 1922 First Radio Commercial- New York City- WEAF
• Real Estate -10 minute announcement
• 50.00
• Caused a revolution

5
Significant Events in Radio

• 1927- FRC( Federal Radio Commission) established
  by Congress
  
• 1930s- FDR fireside chats
• 1934- FCC ( federal communications commission)
  replaces FRC
  
• 1967-Public Broadcasting Act
• 1970- National Public Radio

6
People In Radio

• David Sarnoff- 1912-telegraph operator updated
  America about Titanic tragedy
  
• Gordon McLendon Devised new programs for music
• Edward Murrow Famous reporter during WWII
• Alan Freed Pioneer rock n roll DJ
• Rush Limbaugh Known on talk radio

7
People In Radio

• Dr. Laura Radio therapist
• Don Imus shock jock
• Howard Stern shock jock
• Edward Nobel Started ABC

8
Traditional Networks

• NBC (1926) Linked stations coast to coast
• CBS (1927) led industry for 50 years
• Mutual (1934) Created by independent stations
  
  
• ABC (1943) 168 stations

9
Networks Today

• ABC
• Westwood
• Infinity
• American Urban

10
Regulations

• Federal Communications Commission
• Criteria for awarding broadcast licenses public
  interest, convenience, and necessity
  
• Engineering Regulations
• Ownership Regulations

11
Content Regulations

• Unanswered personal attacks
• Realistic alarming spoofs
• Exclusive forum for licensee
• Dirty words

12
Future of Radio

• Digital Radio
• Web Radio
• National Radio
• Satellite Radio
• Decline Of Radio
• Demassification
• Targeting a specific audience

13
Online Radio

• www.msn.comclick on music and radio section