Apple iPhone Ben Barringer Tristan McCafferty Nick Sceggell

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Apple iPhoneBen BarringerTristan
McCaffertyNick Sceggell
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The Study

• Determine if people would be willing to switch
  carriers to Cingular to get the iPhone.
• Determine if Apple would be at a disadvantage by
  only offering the iPhone through Cingular, and
  not other carriers.
• A completely random sample was obtained through
  social networks such as friendships, colleges and
  other random contacts.

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Qualitative Results

• 90 of the Respondents have heard of the iPhone.
• Overall, 50 of the people in our study do not
  seem to be very pleased with their current
  provider.
• 60 would not change their current provider to
  get an iPhone.
• Approximately 80 of respondents would pay
  between 0-400 on the iPhone. Where as the price
  of the iPhone ranges from 500-600.

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