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UWE, Bristol An Engaged and Enterprising
University Presentation by Professor Steven
West April 2008
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A marketplace

• The environment fee-paying, choice and
  transparency
• Our costs and funding
• Funding at 2.6
• Costs at 8-9
• Deficit for last two years
• Need to control costs and grow new income streams
• Spreading ourselves too thinly we need to focus
• Need for fewer bigger things
• Institutional audit (Feb 09)
• Need to be distinctive, coherent and excellent in
  what we do and offer
• Invest in excellence

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UWE

• Focused on raising aspiration, developing
  people and changing
• lives through world class research, knowledge
  exchange,
• scholarship and teaching.
• Innovative, enterprising, creative and
  responsive to individual
• learner, community, and employer needs.
• Delivering learning and teaching excellence,
  inspiring and
• transforming individuals and communities,
  widening participation,
• facilitating social inclusion, diversity and
  cultural awareness.
• Business and Community focused
• A University co-creating new ideas, new
  solutions to deliver new
• futures

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How others see us

• Positive
• More well rounded graduates
• Cutting edge thinking/ technology
• Diverse
• Entrepreneurial
• Down-to-earth/ accessible
• Practical/ real-world

• Negative
• Variable calibre of student
• Poor relationship could be more proactive/
  realistic
• Trying too hard (to be a university)
• Trying to compete with Bristol University
• Not up-to-date
• Trying to be all things to all men - lack of
  specialism

Source Illuminas Research students, employers
and opinion leaders
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What counts ?

• Reputation
• Reputation
• Reputation

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Significant gaps for UWE in tariff on entry,
student staff ratio, completion, employability,
NSS, international students
GAP ANALYSIS BASED ON TIMES GOOD UNIVERSITY GUIDE
2008
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These gaps are not a one year blip but have
widened over the last few years. Whilst OBU and
NT have stayed relatively stable, we have slipped
by 14 places. This is only one indicator of
UWEs health but it is important.
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Vision and Four Key Priorities

• first class student experience delivered by 1st
  class staff

• Is renowned for inspiring and supporting
  students learning across a spectrum of activity,
  offering them lifelong learning, progression
  pathways and truly excellent standards in
  learning and teaching which leads to high quality
  employment outcomes through the relevance and
  practicality of its curriculum
• Is known by employers for its user-led research
  applicable to real world problems, consultancy,
  courses, toolkits, events, and employable
  graduates
• Is recognised for its pre-eminence in the field
  of knowledge exchange and enterprise
• Conducts world-class research in clearly
  identified areas of strength
• Is known for the diversity of its students, its
  recognition of their differing needs and the
  value of their active participation and
  engagement.

• excellence in knowledge exchange enterprise

• world class research in prioritised areas

• Diversity and UWE Federation

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University Objectives Enablers
Offer a student experience that places emphasis
on personal development, attainment, creativity,
innovation, and engagement
Ensure we have a curriculum that is innovative,
attractive, informed by research and leads to
high employability
Develop the involvement of our alumni/
stakeholders in all aspects of University life
Enhance the international character of the
University
Increase participation from diverse and
disadvantaged backgrounds
Deliver excellence in selected research areas and
continue to ensure we are at the forefront of
developing research that meets the needs of the
economy and society
Increase value from knowledge exchange/ transfer
and develop a pre-eminent position
Develop the quality of staff and ensure staff are
empowered, appreciated, supported and rewarded
Develop a brand that captures the distinctiveness
of UWE and is nationally and internationally
recognised
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Action to realise our ambition and deliver our
potential

• Engage with the university and its partners
• Focus and prioritise on what really makes the
  difference
• Invest time in delivering sustainable cultural
  change
• Invest in communicating and aligning policies and
  practices to support One University
• Facilitate staff and student innovation and
  creativity
• Check against heavy unhelpful bureaucracy
• Align teams provide clear leadership and
  accountability
• Monitor progress as we go and be prepared to
  adjust our course as we gain new insight and
  information
• Strive for excellence manage poor performance,
  reward excellence

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Strategic Priorities

• Student Experience
• Distinctive offer and experience Ug, Pg able to
  support increased fee
• Excellent teaching and learning and support for
  students
• Academic Portfolio and Quality Enhancement
• Institutional Audit 2009
• Market attractiveness, quality and reputation of
  programmes
• Efficient, exciting and engaging delivery of
  Learning Teaching
• Research and KE
• Maximise opportunities for translational research
  and KE funding
• Multiple connexions and outcomes

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Strategic Priorities

• Federation
• Align and focus to our strategic ambition
  consolidate
• Strategic focus for HR
• Diversity and Equality
• Workload models for UWE using all the talents
• Innovative, flexible and responsive new ways of
  working
• Empowerment and motivation
• Career pathways that recognise diverse business
  requirements
• Management of poor performance
• Internationalisation
• Focus and concentrate effort fewer, deeper
  sustainable partnerships
• Articulate what we will do in the curriculum

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Strategic Priorities

• Estate Master Planning
• Academically driven campus infra-structure
  supporting LT, Research, healthy living and
  working
• Short, medium and long term strategy
• Flexible, efficient, sustainable and safe
• Swindon Campus
• New venture, new concept

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Initial Focus and delivery

• NSS league table performance into the top 30
• Academic Portfolio and Strategic Business Unit
  Analysis
• Increase market share via market orientated
  provision
• 3 year academic and financial framework for
  Faculties and Services with KPIs, targets and
  performance monitoring
• Institutes for Research and KE advancement
• Research Centres to support Global Excellence
  less means more
• Financial strategy to support university
  developments investment
• Phase and prioritise Estates and IT investment
• Control pay and non pay costs to improve
  financial health
• University surplus to 3 of turnover to support
  investment

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UWE 2012 the engaged university
Learning Teaching
KE
KE
KE
Consultancy CPD
Research
KE
..better together
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Branding

• Simple message
• bettertogether
• Creative vehicle
• to promote our achievements and strengths
• Partnerships joining things up
• working together to create better outcomes
• Celebrate our success
• most are about partnerships, working with others

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