Jerry Held

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Oracle HP Uniquely Addressing Business
Intelligence Trends
Session id 40089

• Robert Stackowiak, Oracle Corporation
• Wayne Asp, HP
• Alan Dechovitz, Procter Gamble

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Higher Return on InvestmentThe key motivation
for HP Oracle customers

• ROI Present Value of Benefits - Costs
• Increasing ROI for information producers by
• Reducing current costs of analysis for business
  managers (LOBs)
• Empower LOBs with tools and applications and
  automated analysis rather than manually creating
  custom reports
• Reducing ongoing costs of analysis for IT
• Faster and simpler development of analytic
  applications
• Centralized management
• Leverage return from existing investments

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Higher Return on InvestmentThe key motivation
for HP Oracle customers

• ROI Present Value of Benefits - Costs
• Increasing ROI for information consumers (LOBs)
  by
• Enabling top-line growth
• New customers/markets, most profitable customers,
  
• React faster than the competition
• Enabling bottom-line savings
• Optimize operations, financial management,
• Less time gathering data more time for analysis

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Four Key Drivers How HP Oracle customers
achieve higher ROI

• Right Time insight for business decisions
• Enterprise-wide business intelligence
• Timely solutions to critical needs
• Reduced total cost of ownership (TCO)

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Right Time InsightDeliver timely business
information when needed

• Only HP Oracle provide
• Fully embedded analytics data mining
• Faster analysis where data is
• Embedded data movement, near zero latency
• Open batch near real-time data feeds
• Single platform for transactions BI
• Support of mixed workloads enabling daily
  business intelligence
• Industry-leading server and storage performance
  and price/performance for Oracle environments
• Proven throughput, availability and reliability

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Amazon.com Analysis platform for systems users
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business value realized in one year was more
than 10 times the cost of the data warehouse.
- According to Mark Dunlap of Amazon.com in
Winter Corp.s Field Experience with Large Scale
Datawarehousing on Oracle
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Enterprise-wide Intelligence

• Only HP Oracle provide
• Multi-Terabyte solutions on multiple platforms
• Proven scalable choices
• An unbreakable business intelligence platform
• Secure management of all business users in a
  single platform
• Best service levels for more users data

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WHAT PG CUSTOMERS WANT
WHAT PG CONSUMERS WANT

• Information thats immediately relevant, without
  sacrificing connectivity to the data I can see
• Organized the way I manage my business
• The system puts all my data in one place for me
• Timely and on time
• A tool that is easy to use and connects easily to
  MS Office
• Fast resolution of infrequent problems
• An expert response to complex data problems

• Fact based answers, ideas and strategies replace
  technical barriers and infrastructure needs
• Predictable year on year cost trends
• Improving year on year cost trends
• More than competitive parity for the investment
• And in a few instances
• IT capabilities that change the game inside out

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Emerging Vision for Commericial Decision Support
BUSINESS PROCESS ALIGNED COMMERCIAL REPORTING
SYSTEMS
All the information you need, when where and how
you need it
GLOBAL DATA CLIENT
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Possible Decision Support Category Structure
GLB SHIPMENTS FIRST DEMAND FCST MARKET
MEASURES RESOURCE PLANNING
INITIATIVES
TURNS PROMOTIONS
GLB POS GLB SHIPMENTS CUSTOMER MARKET MEASURES
RESEARCH VENDORS INTERNET / INTRANET CMK
DATAMARTS CAMPAIGN MGMT SYSTEMS
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Portfolio Analysis
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Market Tracking
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Portfolio Details
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Graphing of Key Measures
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GBP Initiative Data Entry
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Deployment in the 1980sTimely but Incomplete and
Costly
Independent Data Marts
ETL Processing
OLAPEngine
Sales
SQL Server
Marketing
MiningEngine
DB2
Finance
Oracle
Reporting
Fragmented Data Analysis, Duplicated Effort
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Deployment in the 1990sMore Consistent, but TCO
Data Movement Challenges
Enterprise Data Warehouse
Dependent Data Mart
Data Movement across Platforms, Multi-platform
Management
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Deployment TodayAnalysis in Database, Single
Scalable Platform
Consolidation yields Better TCO, More Timely
Results
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Timely Solutions to NeedsRapid deployment
growing with business

• Only HP Oracle provide
• Highest level of partner experience
• Tighter integration support by more ISVs and
  systems integrators
• More pre-built scalable application solutions
• Deployable to multi-Terabytes as businesses grow
• Technology standards leadership
• Most open integration choice

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Timely Solutions in TelcoRapid deployment
growing with business

• A large scale solution built by a Systems
  Integrator partner
• Paper to electronic in less than a year
• 3NF schema
• Data warehouse now in the 10s of Terabytes on
  Oracle on HP
• An existing implementation tuned by Oracle
  Consulting
• A competing vendor positioned for the right fix
  a proprietary and expensive hardware / software
  solution
• Large data warehouse on Oracle on HP now provides
  needed business performance leveraging existing
  platform

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Reduced TCOBenefits grow while costs are
minimized

• Only HP Oracle provide
• More cost effective management capabilities and
  tools
• Transparent management resource allocation
• Less staffing, better system resource
  utilization
• Industry leading HP OpenView optimized for Oracle
  environments
• Improved resource productivity with complete
  software and hardware management
• More cost effective consolidation solutions
• Greatest scalable platform choice
• More choices for consolidation, migration
• Most committed to openness
• HP and Oracle are market leaders in Linux and
  clustering solutions

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Ellis Island Foundation

• On-line database of immigration records
• 24 million records
• 3.5 million images
• 120 million hits per month
• HP Proliant DL580s, Oracle9i RAC, Red Hat Linux
• 3 TB of storage

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The hardware is gathering dust. We never have to
touch it
- According to Sam Daniel, Director of IT at the
Ellis Island Foundation as reported in Database
Trends and Applications, February 2003
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Four TrendsEnabled by HP Oracle and Fueling
the Vision

• Right time insight for business decisions
• Closed loop implementations, automated reactive
  solutions
• Enterprise-wide business intelligence
• Growth to tens of Terabytes and 1000s of users
• Timely solutions to critical needs
• More partners leverage more of the platform
• Reduced total cost of ownership (TCO)
• Consolidation of platforms, Linux, Grid

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Next Steps.

• See Your Business in Our Software
• Visit the DEMOgrounds
• Oracle BI DW solutions areas
• Hewlett-Packard platform area
• Visit our web sites
• http//www.oracle.com http//otn.oracle.com
• http//www.hp.com/solutions1/oracle
• See Carly Fiorina, Chairman CEO, HP
• Thursday, September 11, 945 a.m.

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Reminder please complete the OracleWorld
online session surveyThank you.
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A
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