Kristy Nyp Director of Communications and Marketing

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Kristy NypDirector of Communications and
Marketing

• Smoky Hills Public Television
• Bunker Hill, Kansas

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3 types of special events, based on primary
purpose

• Fundraising
• Promotional
• Community service

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Overlapping Characteristics

• Secondary purposes
• Skills for organizing and conducting
• Shared resources and similar processes

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Centralize Special Events in Communications and
Marketing

• Skills, resources and responsibilities all in one
  department
• visibility like promotion -- serves purpose of
  image and branding
• organization like special fundraising events and
  art auction
• relationship building like major gift program
• grant writing like foundational fundraising

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Special Gifts Coordinator

• was originally Special Events / Outreach
  Coordinator
• Coordinates project teams for fundraisers,
  promotions and outreach

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SHPTV definition of Outreach

• projects that are produced cooperatively by two
  or more departments of the station and that
  impact the community through a visible service or
  activity

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Keep the project focused

• Planning tool (DSDL)
• Brainstorm with interdepartmental team
• Assign tasks
• Stick to timeline
• Evaluate and measure -- track contacts and
  participants and measure PIBBs
• Follow-up with Proof of Performance (POP)

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Keep the project focused

• Planning tool (DSDL)
• Brainstorm with interdepartmental team
• Assign tasks
• Stick to timeline
• Evaluate and measure -- track contacts and
  participants and measure PIBBs
• Follow-up with Proof of Performance (POP)

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Projects could combine

• producing local programs
• delivering educational materials
• promoting childrens shows
• creating local/national websites
• conducting seminars
• making public appearances
• participating in trade shows
• demonstrating technical services
• raising operating revenue

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Promotional value from outreach activities

• Branding -- events must be identified as SHPTVs
• Marketing plan -- how we promote it with
  advertising, media relations, online,
  publications, on-air, direct mail
• Proof of Performance -- extend the value after
  the project through promo vehicles

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Examples of high-visibility outreach projects

• ZOOM Local
• Latina Womens Leadership Conference
• Share a Story
• Libertys Kids library contest
• Hero Next Door

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• Kristy Nyp
• Director of Communications and Marketing
• Smoky Hills Public Television
• 604 Elm Street
• Bunker Hill, KS 67626
• knyp_at_shptv.org