A few points

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A few points

• Highly innovative
• Highly targeted
• Huge potential

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A few points

• Highly innovative
• New medium low spend
• Education research needed
• Dynamic distinctive
• Clutter busting
• Range of new exciting opportunities

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A few points

• Highly targeted
• Networks hold vast amounts of info on customers
• Data can be segmented used for refined
  targeting
• Right ad message in front of right customer,
  right time and right place
• Allow agencies to effectively plan buy GSMA
  announcement

The operator is a natural starting point given
the rich data they hold on their users they know
their subscribers locations, detailed
information gleaned when the contract was agreed,
where they live, age etc. They also know quite a
lot about how the phone is used including what
content is looked at. So theres lots of
potential data and this will allow advertisers to
do very rich targeting. Simon Andrews Digital
Chief Strategy Officer - Mindshare
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A few points

• Huge potential
• VF has 265 million customers worldwide - 3
  billion handsets
• Long way to go to get there
• Innovation
• Targeting
• Standardisation creative, reporting, metrics

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. . . Renault Twingo
Attitudes of Advertisers
Order a brochure
Example of survey recruitment banner
Above the folddisplay banners
Renault Twingomicro-site
Find your local dealer
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Renault research results 2007
Renault Campaign Impacton Key Brand Metrics

• A strong increase in brandawareness as a result
  of exposureto the campaign on Vodafone live!

? 20.2
60
50
40
30
? 5.1
20

• Exposure to the campaign led to a 20 percentage
  point improvement (on non-exposed baseline
  awareness levels of 37)

? 3.3
10
0
BrandAwareness
Brand Favourability
PurchaseIntent