Listing Presentation Real Estate Services Proposal

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A Real Estate Services Marketing Overview
Presented by Dan Eshleman CENTURY 21 All
Service, Inc. 212 Bloomfield St Johnstown,
PA Office [phone] Cell [phone]
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The Value
The value and importance of real estate
professionals has not changed!

• 84 of sellers were assisted by a real estate
  agent when selling their home
• My mission statement
• I strive to make the sale of your home and all
  of the associated activities free of stress, easy
  to understand, and at times, even fun. My goal is
  to exceed your expectations and provide you with
  exceptional service throughout our relationship
  while using the most up to date technology to
  provide your property to buyers at their
  convenience.

2008 NAR Profile of Home Buyers and Sellers
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Get More with CENTURY 21

• Standard Services
• Multiple Listing Service
• Local Advertising
• Yard Sign
• Agent and Office Preview
• Open House
• Required Property Disclosures
• Competitive Market Analysis
• Featured on National Website

• Customized Services
• National Advertising
• Global Referral Network
• Seller Service Pledge
• Quality Service Survey
• Other Internet Websites
• Advanced Technology

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CENTURY 21 The Gold Standard

• We are a strong, vibrant and global real estate
  family. We strive everyday to deliver unsurpassed
  market intelligence and insights. Our network of
  over 120,000 agents in over 8,000 offices
  worldwide in 68 countries, this is your edge.
  These CENTURY 21 standards inspire us all to a
  higher level of performance.
• What does The Gold Standard mean to you?
• Gold is symbolic of three positive and distinct
  values
• Great financial value Getting the best price
  for your home
• High performance achievement Best trained
  associates
• Insightful wisdom Your neighborhood specialist
• I am your Professional Champion.

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Most Recognized Name in Real Estate
Consumers continue to identify the CENTURY 21
brand as The most recognized name in real
estate.
Q Please tell me which real estate agencies you
have ever seen or heard of?(Results are based
on all brands mentioned, regardless of order.)
Source 2008 Ad Tracking Study. The survey
results are based on 875 online interviews with a
national random sample of adults (ages 18) who
are equal decision makers and who have bought or
sold a home within the past two years or plan to
purchase or sell a home within the next two
years.  Brand awareness questions are based on a
sample of 875 respondents with a margin of error
of /- 2.8 at 90 confidence level. The study
was conducted between March 3 and August 10,
2008, by Millward Brown, a leading global market
research organization.
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Marketing Plan

• Send Just Listed postcards highlighting your
  home to local area residents.
• Advertise and hold agent/broker and buyer open
  houses.
• List your property on our company website
  including a video tour, slide show and photos of
  your home.
• Extensive Internet marketing
• Have your listing posted to other real estate
  search websites like Trulia, Google and Yahoo,
  that receive millions of visitors.
• Send out electronic notices about your home i.e.,
  eNewsletters and eCards.
• Provide local advertising through Tribune
  Democrat, Showcase of Homes Magazine
• Leverage the CENTURY 21 Global Referral Network
  to access leads from around the world.

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Marketing Plan, Continued

• Place colorful flyers or brochures describing
  your home next to the for sale sign.
• Introduce other unique marketing techniques
  appropriate for your property.
• Enhanced listing display on Realtor.com site to
  make your property stand out
• Video/virtual tour on YouTube.com, Facebook,
  Century21.com, Realtor.com
• Offer a Home Warranty program
• Feature your property on my personal website
• Place property on Craigs List and other online
  classified websites for maximum exposure

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Targeted Local Marketing

• Open Houses Actively promote open house
  showings for Brokers and Buyers
• Direct Mail Just Listed cards, Open House cards
  and other targeted mailings
• E-Greetings Online greeting cards directed to
  potential buyers
• Local Advertising Tribune Democrat, Magazines
• MLS Place your home with the local Multiple
  Listing Service to make it available to all local
  Brokers
• Internet Century21.com allows internet users to
  get information and photos of your home

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CENTURY 21 Global Reach

• Worldwide presence
• Century21.com international links and websites
• CENTURY 21 Global Referral Network
• Significant buyer opportunities - with over 8,000
  offices and 140,000 sales associates worldwide
• Additional buyer opportunities - with the CENTURY
  21 Global Referral Network, an Internet based
  referral system for broker selection and
  distribution of referral leads

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Referral Services

• Worlds largest referral network (based on the
  number of offices worldwide) brings you
• More buyer opportunities for your property
• With over 8,000 offices and 120,000 sales
  associates worldwide
• CENTURY 21 Global Referral Network, an Internet
  based referral system for distribution of
  referral leads from around the globe

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Home Buyers

• 87 of all home buyers used the internet as a
  tool when searching for a home
• 86 of recent home buyers found photos very
  useful
• 68 said the same about virtual tours
• There are over 200 million users of the Internet
  in the USA
• 29 of home buyers first learned about the home
  they purchased using the Internet

2008 NAR Profile of Home Buyers and
Sellers Nielsen-Net Raings.com
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What is the implication?
Of those buyers who used the Internet, where they
first learned about the home they purchased
The Internet should be leveraged to attract more
buyers
Source 2008 National Association of REALTORS
Profile of Home Buyers and Sellers
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Selling Your Home with the Help of Century21.com

• The Century21.com web site averages more than 2
  million visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search Engine partnerships Google, Trulia
  and Yahoo

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The Search Areas on Century21.com

• Century21.com is a consumers home buying and
  selling information gateway
• The easy to navigate menu bar allows consumers to
  identify exactly what theyre looking for
• The site serves as a real estate resource library
  for consumers

• Property Search
• Satellite technology to visually scout the
  location of CENTURY 21 properties that meet their
  search criteria
• Aerial views allow users to explore the
  property yard, street and neighborhood

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Online Marketing Tools that help us Sell Your
Property

• Slide Shows Virtual Tours
• Visually highlight the best features of your
  home automatically created when you have 4 or
  more pictures

• Neighborhood Profiles
• Important information about this and other
  neighborhoods

Slide Show

• Mortgage
• Calculator s and financing information

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Your Listing on Century21.com

• Up to 20 listing Photos can be included
• Detailed property descriptions (English and
  Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21s exclusive LeadRouter technology
  directs online inquiries regarding your property
  directly to your agent within minutes

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Maximize Your Listings Visibility with Our
Distribution Partners
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CENTURY 21 Agents Know Your Local Market In
addition to the great national coverage the
CENTURY 21 System provides for your home
listing, youll also find your property listed on
key real estate sites that serve your area. That
includes your local newspaper site, real estate
showcases, guides to your regionwherever your
neighbors look when theyre starting a home
search. Because CENTURY 21 Sales Professionals
know that in the end, every home sale is a local
sale. Thats why our experts go the extra mile to
understand your market in detail and position
your home in front of the people most likely to
buy. Our Online Newspaper Network The CENTURY
21 System distributes local listings to a network
of 130 online newspaper real estate sites
nationwide to ensure your listings are seen by
consumers who want to buy in your area.
AK AL AR AZ CA CA CA CA CA CA CA CA CA CA CA CA CA
CA CA CA CO CT DE FL
FL FL FL FL FL FL FL FL FL FL GA GA GUAM HI IA IA
ID IL IL IL IN IN IN IN KS KY
KY LA LA LA LA LA MD MD MI MI MI MI MI MI MN MO M
O MS MS MS MT NC NC NC NJ NJ NJ NJ
NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OR
OR PA PA SC SC SC SC SC SC
SD TN TN TN TN TX TX TX UT VA VA VT WA WA WA WA W
I WV
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2009 Online Marketing

• Strategically publish creative banners that
  increase traffic and listing exposure on
  Century21.com.
• CENTURY 21 provides an innovative online
  experience for consumers that is second to no
  one in the industry.
• Online media is optimized to drive leads and
  response from consumers on your property.
• Automated email communications to buyers
  interested in your property
• Search Engine Marketing is a key component of
  our online marketing efforts that drives
  consumers to our website and thereby increases
  the exposure your listing receives to
  interested buyers.

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Your Listing on Century21.com

• Up to 20 listing photos can be included
• Detailed property descriptions (English
  Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Video Tours
• Open House schedule

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Competitive Market AnalysisEstablishing the
perfect price for your home!

• Recent Sales
• Current Listings
• Under Contract
• Expired Listings

• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?

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Were with you every step of the way

• CENTURY 21 Connections
• The CENTURY 21 Local Connections program offers
  you convenient, cost-saving products and services
  that simplify your home buying, selling and
  ownership experience.
• To search for money saving coupons and discounts,
  visit http//www.century21.com/learn/connections/
  
• Home Warranty
• The CENTURY 21 Home Protection Plan offers home
  sellers and buyers protection against costly,
  unexpected repair bills that may occur after
  closing.

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Seller Service Pledge My Personal Commitment

• 21 points of differentiation
• Commitment to service
• Agreement between you, the seller and my CENTURY
  21 office.

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Quality Service

• I strive to provide outstanding service to our
  clients
• My clients are invited to complete a Quality
  Service Survey and return it to our independent
  3rd party research group
• Consistent monitoring of service in order to
  assure highest level of quality.

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Put me to work for you! CENTURY 21 The Gold
Standard.
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Dan Eshleman CENTURY 21 All Service, Inc. 212
Bloomfield St Johnstown, PA Office 269-2121
x64 Cell 288-8121
Thank you!