Beyond brochureware building functional university websites the gestalt view

1
Beyond brochureware - building functional
university websites (the gestalt view)
The Next Steps

• David Christmas
• Ian Roddis
• September 1999

2
Presentation Outline

• Four classes of website we know
• OU examples and their key characteristics
• Summary of the evolutionary process
• Lessons, recommendations and some questions -
  OUr way

3
The four classes

• 1 Indie Sites
• 2 Webmaster Sites
• 3 Embedded Sites
• 4 E-business

4
Key characteristics

• What does it do ?
• Who is involved ?
• Who is it for?
• How does it affect the organisation ?
• What technology does it use, and who decides ?

5
Indie-site 1
Screenshot of any classic home page (including
picture of cat, motorbike and recent birthday
party perhaps)!
6
Characteristics of indie-site 1
7
Indie-site 2
beagle2.open.ac.uk/
8
Characteristics of Indie-site 2
9
A Webmaster site
10
Characteristics of Webmaster sites
11
Characteristics of Webmaster sites
12
Embedded site 1 - a prospectus
www.open.ac.uk/courses
13
Embedded site 2 - a web gateway
www.open.ac.uk
14
Embedded site 3 - Student record access
www.open.ac.uk/students
15
Embedded site 4 -summer schools booking
www.open.ac.uk/residential-schools/
16
Characteristics of embedded sites
17
Characteristics of embedded sites
18
An e-business site
www.dell.com/
19
Characteristics of e-business sites
20
Characteristics of e-business sites
21
The evolutionary process

• Function
• Organisational involvement
• Effects
• Technology

22
The evolutionary process

• Function
• From a website
• To our business

23
The evolutionary process

• Organisational involvement
• Who is it for
• Who makes it happen
• Who pays for it
• Who builds it
• Who maintains it
• Who evaluates it
• Who cares

24
The evolutionary process

• Effects
• Strategic impact
• Process changes
• Cultural consequences
• Cost of failure

25
The evolutionary process

• Technology
• Integration with other IS
• Development tools
• Robustness
• Standardisation
• Quality assurance
• Security

26
The evolutionary process
Indie
Webmaster
Embedded
E-business
27
Moving beyond brochureware

• Ownership
• Involvement
• Culture
• Meeting needs
• Processes change
• Adequate technology