Get Watched' Get Seen' Get Pickup' - PowerPoint PPT Presentation

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Get Watched' Get Seen' Get Pickup'

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How effective is PR Newswire in reaching influential audiences? ... a story, it can spur conversations among influential online audiences about an ... – PowerPoint PPT presentation

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Title: Get Watched' Get Seen' Get Pickup'


1
PR Newswire helps companies and organisations to
get the best pick-up.
Get Watched. Get Seen. Get Pick-up.
2
  • What do commercial newswire services do?
  • Commercial newswire services allow companies and
    organisations to reach their intended audiences
    locally, nationally and globally.
  • Whether public or private, large or small,
    government or non-profit newswire services
    facilitate the flow of important information to
    journalists, bloggers and directly to consumers
    using a variety of methods
  • Across the web, to online databases, to mobile
    and social networks, to newsrooms, to TV stations
    cable, satellite and closed circuit to airport
    terminals, health clubs, doctors offices and
    more.
  • Progressive companies like PR Newswire reach
    public digital screens and billboards in Las
    Vegas and Times Square.

Get Watched Get Seen Get Pick-up
3
Get Watched Get Seen Get Pick-up
  • Using PR Newswire benefits companies and
    organisations
  • The main benefit of working with PR Newswire is
    that each employee is dedicated to helping you
    get your message out to where you want it to go,
    simultaneously - in the most efficient and
    effective manner possible.
  • As part of an integrated communications strategy,
    using
  • PR Newswire helps our members get great
    visibility everywhere both with media and
    online.
  • In fact, as a testament to our SEO press
    releases, and vast distribution network, we are
    able to show online postings for each press
    releases sent via PR Newswire on an average of 86
    sites, as indicated by our ReleaseWatch reports. 

4
  • How effective is PR Newswire in reaching
    influential audiences?
  • Recently, PR Newswire conducted a survey of
    commercial wire service providers and found the
    following
  • PR Newswire press releases are picked-up 55 of
    the time, compared to 43 for Marketwire, 38 for
    Business Wire and 37 for PrimeNewswire (now
    called GlobeNewswire).
  • 20 of PR Newswire press releases versus 11
    for all wire services are picked-up 4 or more
    times.
  • PR Newswire press releases are picked-up, on
    average, by 5 media outlets. Thats 1.2 more
    times than the average number of pickups for all
    wire services.

Get Watched Get Seen Get Pick-up
5
Get Watched Get Seen Get Pick-up
  • Are media on the lookout for PR Newswire news and
    information?
  • Our solid relationship with media and bloggers
    mean that they are on the lookout for credible
    information from companies and organisations PR
    Newswire offers that credibility.
  • When media and bloggers pick up a story, it can
    spur conversations among influential online
    audiences about an announcement helping to
    build a brand or generate sales and visibility
    through online placement of press releases.

6
Get Watched Get Seen Get Pick-up
  • Media Pick-Up PR Newswire is the most picked-up
    commercial newswire service
  • The Diagnostics Plus survey shows that there is a
    significant positive difference in the frequency
    of pickup for PR Newswire.

Survey result details follow on the next slide...
7
Get Watched Get Seen Get Pick-up
8
Get Watched Get Seen Get Pick-up
9
Get Watched Get Seen Get Pick-up
10
  • Online Visibility PR Newswire leads in online
    visibility, according to all the major online
    analytics
  • Hitwise
  • Quantcast Compete.com
  • Yahoo Google
  • Technorati

Get Watched Get Seen Get Pick-up
11
Get Watched Get Seen Get Pick-up
12
Get Watched Get Seen Get Pick-up
13
  • PR Newswire gets better visibility.
  • The value of PR Newswire is more than just
    numbers and data. Our success is a direct
    reflection of our deep commitment to the
    companies, the organisations AND the people that
    depend on the services we provide.
  • Whether its our Media Relations team working to
    develop relationships with reporters and
    bloggers, or our sales, editorial and member
    service teams partnering with our clients to
    serve their communications needs, or our product
    development teams improving the variety of
    services offered,
  • PR Newswire recognises the significance of our
    work and the dedication that is required to be
    the trendsetter for an industry for the past 50
    years.

Get Watched Get Seen Get Pick-up
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