Shopping Monitor Croatia 20052006

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Shopping Monitor Croatia 2005/2006
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• During 1990s, retail trade has undergone a
  principal transition in all countries of Central
  and Eastern Europe. Both quantitative and
  qualitative sides of retail supply changed
  dramatically and tremendous changes on the demand
  side appeared.
• Shopping patterns have featured a distinct shift
  towards a model characteristic for most West
  European countries and the retail branch becomes
  more and more international.
• And where is the consumer in that dynamic market?
  How do the consumers change? What are their
  latest shopping patterns like?
• Are they similar in their shopping patterns or
  remain different country by country?
• In the past, some research to this topic was
  carried out in Croatia as well as some other
  countries in the region but shopping habits of
  these populations have been monitored by means of
  different methodologies.
• Since 1999 there is finally a tool to monitor
  this topic according to comparable methods and
  measures. The companies INCOMA and GfK have
  developed a research product, mapping the
  shopping behaviour and retail preferences of
  consumers and enabling comparison of all
  countries of the region.
• For the first time, this year GfK Croatia
  participated in this survey, in order to follow
  certain selected patterns of the population
  shopping behaviour, concentrating especially on
  current shopping habits, customer satisfaction,
  preferences and further important questions.
• The Shopping monitor 2005/2006 Croatia report
  provides the results of the survey conducted in
  Croatia in winter 2005 and performs an essential
  source of information for retailers, suppliers
  and investors.
• The comparative report for Shopping monitor CEE
  study provides an overview of the retail market
  newly in ten Central and Eastern European
  countries Bulgaria, Croatia, Czechia, Hungary,
  Poland, Romania, Russia (Moscow, St. Petersburg),
  Serbia and Montenegro, Slovakia and Ukraine
  (Kiev).
• We believe that the results of the SHOPPING
  MONITOR study will be of help to you in the
  fields of retail and marketing, and consequently
  also in strengthening your companys position.

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• Here are some basic information about the
  Shopping Monitor 2005/2006 research
• Sample used in this research is the same as the
  usual GfK Omnibus sample of 1000 household,
  nationally respresentative by region and type of
  settlement.
• Respondents are persons responsible for purchase
  in the household (housewives).
• Method used in this survey is face to face in
  home interview, conducted by highly skilled and
  experienced GfK interviewers in whole of Croatia.
• The questionnaire gives us the answers regarding
  
• What are the latest shopping patterns?
• What are differences between shopping behaviour
  of consumers in particular countries?
• How do their shopping preferences develop?
• What do the shoppers miss most in their stores?
• Which factors have impact on their choice of a
  shopping place?
• Which store formats do they prefer when buying
  particular assortments?
• What do they think about individual chains?
• Which chains do they like most and why?
• Do they shop by car?

You can have these and many more interesting
results if you decide to invest in market
research!
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Presentation containing the results for of the
survey and short summaries is available on CD
today! All reports are in English. The price of
the Shopping monitor 2005/2006 for Croatia report
is 1.950 EURO (in HRK). In case you are
interested in the comparative report for all CEE
countries that participated in the research the
costs are 3.300 EUR. This research has provided
interesting and useful data that is valuable for
our business. We believe that you too will make
the decision which is best for you. GfK.
Providing knowledge, not just data. In case
you have any questions or comments regarding this
research, please feel free to contact us Vlasta
Kroflin Fier GfK Center for market
research tel [phone] / kucni
104 Drakoviceva 54 e-mail vlasta.kroflin-fiser_at_
gfk.hr 10000 Zagreb Croatia web
www.gfk.hr