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Jude Corrigan Communications Manager South
West Yorkshire Mental Health NHS Trust
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• 67 of households now have internet access
• The majority of time online is spent on social
  media sites
• 39 of UK adult internet users visit social
  networks
• 49 of 8-17 year olds have their own profile on a
  social networking site

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• Facebook was founded in 2004 by Mark Zuckerberg
• The Face Book a way for high school students to
  get to know classmates
• Originally launched as a social network for
  Harvard students
• Facebook offers social networking

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• People use Facebook to
• keep up with friends
• share information
• upload photos and videos
• join groups
• support causes

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• The statistics
• 90 million active users
• More than 3 billion minutes each day (worldwide)
• More than 20 million active user groups
• Most popular UK social media
• Most visited social media site in the world

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South West Yorkshire Mental Health NHS Trust

• Specialist mental health and learning disability
  organisation
• Serves nearly 1 million people
• Applying to become a Foundation Trust
• Anti-stigma membership campaign

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• Facebook provided an additional way to reach out
  to local people and
• tackle stigma
• provide information
• promote membership
• encourage openness

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• Implementation
• Senior management buy-in sought
• Information Governance sub-group provided with
  assurances around confidentiality
• Ensure a strategic link
• First NHS Trust in the country great PR!

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• Currently 250 members
• Latest news updates, drive traffic to Trust
  website
• Event invites
• Campaign materials feedback
• Member recruitment
• Mental health and learning disability awareness
• Encourage understanding

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• Do your research
• Anticipate potential problems find solutions
• Keep up with new developments

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Was it worth it?
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1 in 4 of us will experience a mental health
problem
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• Any questions?
• Jude.corrigan_at_swyt.nhs.uk