Retaining and Recruiting Members

1 / 18

About This Presentation

Title:

Retaining and Recruiting Members

Description:

Looking unprofessional with the maintenance of our most important data. Unprofessional in our online approach. At the end of 2005 we were. So what is now available? ... – PowerPoint PPT presentation

Number of Views:38

Avg rating:3.0/5.0

Slides: 19

Provided by: Pau1251

more less

Transcript and Presenter's Notes

Title: Retaining and Recruiting Members

1
Retaining and Recruiting Members James
White Managing Director Thursday 16th October
2008
2
An Overview

Why I am here!
The challenge of recruiting Members
The challenge of retaining Members
A brief Tour around InTouch with Members
Who is using the platform
How you can get to use it
Getting started and communicating

3
Why I am here

My Background
Membership, Commercial and Web Secretary on the
Board of Swansea City Supporters Trust
Member since launch in 2001
Board Member since Sep 2005
Involvement with Supporters Direct
Demonstrated InTouch and how my Trust was using
it
Presented at Manchester 07 to highlight what
issues ITwM could solve
Asked to work with 7 trusts to build best in
class membership system
Passionate about Supporters Trusts and the role
they play
Passionate about trying to help other ST build
momentum

4
Challenge of Recruiting Members

Time
Volunteer Support
Spreading your message to large numbers of fans
Professionalism of your approach
Communications
Website
How often you remind members to join and how?
How easy do you make it for members to join?
Mail, email, online, by phone, by SMS?
What incentives do you offer to Members?
Discounts, certificates, events, special offers

5
Challenge of Retaining Members

Money v Value v Trust Achievement
Your club is not in crisis?
The feel good factor of being a Trust Member
Communicating with them regularly, get them
engaged
Deliver simple communication when membership
expires
Identifying when different members are expiring
Time and Resource within your board
Ease of rejoining

6
Issues My Trust faced
At the end of 2005 we were

Struggling to manage member information
Different people had different spreadsheets with
different data
Nightmares with version control and member
updates
Security issues with information on memory sticks
Looking for more cost effective methods of member
communication
Quarterly printed newsletters to 5000 members
other comms is expensive
Looking for more regular methods of communication
Monthly and even bi weekly
Struggling for time to administer a large group
of members
Looking unprofessional with the maintenance of
our most important data
Unprofessional in our online approach

7
So what is now available?

InTouch with Members
www.intouchwithmembers.co.uk
New Membership Management and
Communications Platform
Built by Trusts for Trusts to retain recruit and
communicate with the most important part of your
organisation
YOUR MEMBERS

Gaining better control whilst maintaining local
relationships
8
What is InTouch with Members

Time saving
Secure
Simple to use
Online database
Accessible anywhere
Multiple user access
Linked to website
Easy reporting
Easy grouping
Easy HTML comms
Easy mailings
Easy surveys
Easy SMS comms
Easy member search
Store member payments

InTouch with Members
9
What does ITwM Offer?
Simple way to Store all information related to
each member
Free way to Send HTML Emails Surveys
10
Some Introductions

Matthew Ruddle
Customer Service Marketing Manager

System Development led by
Rob Ciaran Cullen

11
What one Trust has said already

Finally, on behalf of Dale Supporters Trust I
would like say a very big thank you to CRM, for
your help advice so far with the InTouch
Members System. If CRM can have the same an
impact to other Supporters Trust's membership
which has happened to our Trust
membership..... then the whole Supporters Trust's
movement looks to be very healthy indeed with a
thriving membership!NB For the record this
time last year our membership was ZERO, as we
didn't get the renewals out till Oct/Nov (never
had the same impact as 90 in a week!).
Here's our 2008/09 membership update for your
info (before our official renewal
date 1/7/08)-Total 90 - Adults 55 / Juniors 16
/ Exiles 19New 17 / Repeat 73 / Not Renewed
283Donations 181Standing Orders 128 per month

Scott Goulding Chairman Dale Trust
12
Issues/Concerns and Answers ?

Data Security
Held within secure servers within Rackspace (used
by the MOD to hold information)
Who owns our data?
You do. CRM do not use your data and have no
access unless you have issues accessing your
account
ITwM is totally Data Protection Compliant
CRM is registered under the Data Protection
Register
Trusts receive data back if you decide you dont
want to use

13
Issues/concerns and Answers?

Costs after 1 year
To be decided by SD but will be minimal
Not any more than an Email Marketing tool would
be monthly
Who are CRM
Real live company
Real people there to help
Available from 9-8pm Mon-Thursday to help you get
the most from ITwM
System Functionality

14
How ITwM Helps?

Professional Communications
Clear information to show your message is being
heard by members
Process for looking after member data
Easy way to communicate with 000s
Easy way to see which members have expired
Save time having to manipulate spreadsheets

15
What it offers

Links to your website to take member information
and load it straight to your ITwM account
Business Hours telephone support and help to
enable you to use the ITwM platform
Out of hours telephone support to enable you to
use the platform out of work hours
Email and Web user support to ensure you get the
most from the platform
Online Training to ensure you get the most from
the platform
Opportunity to contribute to the ongoing
development of the system
Chance to join the SD ITwM User group to
continually improve the platform
Discounted face to face training should this be
required by your trust
Guaranteed system uptime and availability
Guaranteed daily system back ups
Any time system access from any PC which has an
Internet connection