The Market

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• The Market
• Anyone involved in Video Analytics is fully aware
  of the huge potential for the technology not only
  in the established markets of Security and
  Surveillance but in new market opportunities like
  Health Safety and Retail Marketing.
• However, there are a number of crucial issues
  that need to be addressed if Manufacturers are to
  gain maximum advantage from this potential

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The Market Needs 1 Establish A Good Professional
Reputation Video Analytics like any new emerging
technology needs to establish the right sort of
reputation. It needs to win the trust of users.
Integrity, quality and delivery on promises are
key to establishing that reputation. A Clear
Understanding of What the Technology Can Do
Currently very few people understand what the
technology is really capable of. Understanding
can often be based on unproven technology used in
tightly controlled conditions. Create Realistic
Expectations Unrealistic expectations on the
part of the end user is a common problem,
understanding the application of the technology
is key, through Education and Information this
problem can be overcome.
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• The Market Needs 2
• There are currently No Industry Standards for
  Video Analytics. Issues like,
• Should the solution be at the edge or the centre
• Event tracking versus object tracking
• Which compression method to use.
• need to be addressed and clearly understood.
• Lack of standards could lead to an unprofessional
  approach from some providers further undermining
  the credibility of VA technology.
• No one Video Analytics Manufacturer is big enough
  to be able to exert the necessary influence to
  help shape the market. It needs the collective
  strength and input of the major powerbrokers
  under a unified independent banner.

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Video Analytics Ltd Solution Best addresses the
Market Needs by Providing an Information and
Education web portal with case studies and
interactive discussion forum to provide a clear
explanation of the uses and benefits of
VA. Running an expanding Media Campaign creating
awareness of the uses and potential for Video
Analytics. Having Leading Academics involved to
help inform the market of the possibilities with
VA providing an unbiased and authoritative
opinion. Forming the International Association
of Video Analytics to help influence the market
in the development of standards and creating best
practice.
www.videoanalytics.info
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We have put solid foundations in place and we
are now asking you to join an Exclusive group
of Stakeholders (12) in helping shape the future
of Video Analytics videoanalytics.info

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Solution What We Deliver for our
Stakeholders We are delivering a clear
explanation of Video Analytics and its uses and
benefits to a clearly targeted audience. Through
our academic and commercial links we
provide informative articles and the latest
research to the market. Placement of validated
case studies provided by our Stakeholders to
educate your potential customers. We aim to
provide a service that introduces pre-qualified
suppliers to potential users.
www.videoanalytics.info
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Solution What We Deliver for our
Stakeholders An Interactive discussion forum to
enable Stakeholders to understand and respond to
needs and wants of users. A series of
Independent Seminars/Conferences on behalf of the
Stakeholders involving Key Industry
Organisations. The first seminar will be held on
September 10th 2008 to a leading transport
organisation. Continue to develop quality
Databases in addition to the 8000 names already
in place for targeted vertical markets. Creation
of International Association Formed in
partnership with Stakeholders and key industry
individuals to influence the market and create
Best Practice.
www.videoanalytics.info
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Solution What We Will Deliver We will publish
a Quarterly Update Review of the marketplace with
a guest Editor from the Stakeholder group,
essentially a different guest Editor for each
issue. Provide an Independent Benchmarking and
Product Evaluation facility to help guide
potential buyers. Produce a Video Analytics
Buyers Guide. Provide space within the portal
for third parties and non Stakeholders.
www.videoanalytics.info
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The Stakeholder Opportunity What does it
offer? Educate and Inform Use your experience
and understanding of the Video Analytics
marketplace to inform and educate. Create
Awareness An opportunity to create awareness
and disseminate information accurately to the
Video Analytics marketplace. Shape the Market
Becoming a Stakeholder will enable you to help
shape and expand the Global marketplace for Video
Analytics. International Association Become a
founding member of the Association with other
like minded industry individuals to influence the
market and create best practice
standards. Influence key organisations Dictate
the direction and focus of the marketplace.
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Background Information Video Analytics Limited
is a specially formed business combining a wealth
of industry knowledge with strong academic and
media ties. Its owners are committed to the
successful development of Video Analytics
throughout the Security, Surveillance and related
market sectors. With 20 years of experience and
expertise in CCTV including Video Analytics, we
are ideally placed to provide a powerful
independent marketing platform.
www.videoanalytics.info
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• Our mission is to develop the VA marketplace
  through Education and Awareness.
• In partnership with our Stakeholders we aim to
• Provide an Independent Marketing Platform.
• Help expand and develop the market for Video
  Analytics.
• Create awareness campaign through Video Analytics
  site and media outlets.
• Provide conference and seminar opportunities.
• Create an International Association for Video
  Analytics.
• Work with Industry Bodies to make an independent
  case for Video Analytics.
• Provide a Benchmarking and Product Evaluation
  Facility.
• Produce a quarterly review of the marketplace
  with guest Editors.
• Produce a Video Analytics buyers guide.

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Become a Stakeholder and shape the future of
Video Analytics We are currently inviting high
profile and respected companies involved in Video
Analytics to become Exclusive Stakeholders,
limited to 12. Stakeholders will commit a
monthly payment to have a totally Independent
Marketing Platform for their products and
services. For more information contact Patrick
Meaney Founder 07739121240 Peter Mawson
Media Partner 07841693979
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• www.videoanalytics.info
• info_at_videoanalytics.info
• 0871 662 9030