Joseph Kridla

1
DIRECTVGOOD TV. BETTER TV. DIRECTV

• Joseph Kridla
• Section 006
• February 17, 2009

2
General Information

• Direct Broadcast Satellite Service
• Found in 1994
• Based in El Segundo, California, USA

3
History

• In 1994, the USSB and DirecTV
• programming services were launched.
• In 1998, DirecTV acquired USSB for 1.3 billion.
• In 1999, DirecTV acquired PrimeStar for 1.83
  billion.
• On January 9, 2007, DirecTV announced that they
  would introduce up to 100 national HD channels
  during 2007, all of which would be MPEG-4
  encoded.
• As of June 30, 2007, DirecTV had 16.32 million
  subscribers.
• On October 3, 2008, DirecTV announced that it
  will offer HD local channels in 121 markets by
  year-end.

4
Growth
Number of Customers by Year
5
Receivers

• DIRECTV Receiver is a common standard-definition
  model. D12 was the last one produced, as this
  type of receiver is being slowly phased out,
  according to DirecTV's February 28, 2008
  Investors Info.
• DIRECTV HD Receiver (H10/H20/H21/H23) is a
  receiver which can receive an HD signal and
  broadcast in 1080i resolution. H23 is the newest,
  but lacks an ATSC tuner as the H20s had.
• The DIRECTV Plus HD-DVR (HR20/HR21/HR22/HR23),
  the most advanced everyday-consumer receiver in
  the lineup, has an HD and DVR in one unit. The
  DIRECTV Plus HD DVR also features Media Share,
  allowing you to enjoy photos and music stored on
  your Intel Viiv processor technology-based PC on
  your TV. The HR22 is the latest, and like the
  HR21, lacks an ATSC tuner as the HR20s had.
• The DIRECTV Pro HD-DVR, (HR21) the most advanced
  home theater receiver with HD and DVR in one
  unit, has a larger capacity hard drive, better
  cooling and is rack mountable. The DIRECTV Pro HD
  DVR also features Media Share, allowing you to
  enjoy photos and music stored on your Intel Viiv
  processor technology-based PC on your TV. HR21
  PRO is the latest.

6
Competition

• Comcast Philadelphia, PA
• DISH Network
• Corporation
• Englewood, CO
• Time Warner Cable New York, NY

7
Stock Chart
8
Organizational Chart
Management
9
Contact

• Email directvcustomercare_at_directv.com
• Phone [phone]
• Mail Customer Service DIRECTV, Inc.
  P.O. Box 6550 Greenwood Village, CO
  80155-6550