FENESTRAE MOBILE AND MESSAGING SOLUTIONS FOR MICROSOFT HOSTED EXCHANGE

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FENESTRAE MOBILE AND MESSAGING SOLUTIONS FOR
MICROSOFT HOSTED EXCHANGE

• Chris Gerretsen
• Business Development Manager
• Fenestrae
• chrisg_at_fenestrae.com

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FENESTRAE INTRODUCTION
Fenestrae develops software that enables
organizations to communicate with every customer,
employee and partner across the boundaries of
time, media, location and applications.

• Microsoft Gold Certified Partner
• Founded 1990
• 8.500 Customer installations in 60 countries
• 200 resellers
• Offices in Netherlands, USA, UK, Germany and
  Spain

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BROADBAND PROVIDER CHALLENGES

• Broadband grew 90 in 2002 due to price drops.
• Up to 16 of households in 2002, 30 in EU in
  2008 - 2003 growth 50
• Little improvement in service offerings (besides
  adult content and P2P)
• Strong competition deregulation
• Resellers have grown adoption but increased price
  pressure
• Get ready for broadband churn!
• Move from user growth/adoption strategy towards
  profitability
• Small Medium Business
• 20 million SME (lt250 employees) hardly addressed
  by broadband providers
• Forrester 2004 Managed services revenues SME in
  2008 Euro 11B
• IP VPN, firewalls, mobile, unified messaging and
  communications Exchange, web hosting, storage,
  backup
• Services, services, services

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MOBILITY IS A COMPETITIVE IMPERATIVE

• Mobility in the business environment is exploding
• In 2 years over 50 of workers can be considered
  mobile
• Mobile solutions required to increase
  productivity
• Mobile messaging is far more ubiquitous than
  email
• 1.5B wireless subscribers sending forecasted 584B
  SMS messages in 2004
• 100 SMS for every person on the planet!
• Mobile messaging drives revenue growth
• But take up is slow in SMB and Enterprise markets
• Need for wireless Sync solutions is clear
• Online browse model not sufficient for business
  use
• Smartphone sales FY04 will double, 85 of all
  phones sold in 3 years are Sync enabled
• 75 of Windows Mobile SPV phones users have
  synced their phones!

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MOBILE MESSAGING MIXED SUCCESS

• SMS very successful in consumer market
• Major data ARPU driver for mobile operators
• Consumer services person-to-person, information,
  voting,
• Infra structure designed for peak (evening) usage
  - underutilized during business hours
• SMS and MMS business adoption still lagging
  Why?
• SMSC/MMSC Integration is Difficult
• Large permutation of proprietary APIs
• Provisioning cumbersome and inflexible
• No SMS/MMS Support in standard desktop and server
  applications
• Custom development required
• Partial solutions exist
• SMS brokers/aggregators still custom
  development, lose customer ownership, cost
• Desktop SMS clients TCO nightmare, no server
  integration

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FENESTRAE MOBILE MESSAGING FEATURES

• For Microsoft (Hosted) Exchange
• Send SMS from Outlook/OWA
• Text, Address book integration
• (Non)delivery notifications
• SMS notifications of new email
• Based on Exchange rules
• Cost control features
• WAP and SyncML Over The Air provisioning by SMS
• Out of the box integration in mobile networks
• SMS delivery ActiveSync always up to date
  (AUTD) notifications
• Also supported BizTalk, MS CRM, SQL
  Notifications, and .NET Web services

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FENESTRAE HOSTED EXCHANGE INTEGRATION

• Microsoft Provisioning System
• Adding mobile and fax service plans to existing
  MPS service plans
• Integrated in MPS Web UI
• Microsoft Operations Manager
• Adding Management Pack
• On top of writing to Event Log and Performance
  Counters

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FIRMS NEED FAX THE EASIEST WAY

• Why is fax so important to SOHO, SME and
  Enterprise alike?
• Pervasiveness Every company owns a fax machine
  and can be reached by fax
• Legal acceptance Fax is the only viable way for
  SOHO and SMEs to send legally binding documents
  electronically.
• Why move to an email based fax solution?
• Sending faxes Typically takes up to 7 minutes
  per fax times number of faxes.
• Receiving faxes Efficiency, delivery delays,
  lack of security, document management paper
  drive, lost documents cannot be retrieved
  regulations!.
• Why would firms want this service?
• See above
• Instant ROI most fax machines have a dedicated
  telephone line, Just the monthly rate for that
  line replaced by a fax integrated in Outlook
  yields an almost instant ROI.

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FENESTRAE FAX FEATURES

• Send and receive fax messages just like email
• Address book integration
• Delivery notifications
• Personal fax numbers
• Supporting Japanese, etc
• No client software required
• Lifecycle management does not involve end users
• Reliable, scalable and proven solution
• 8500 installations worldwide
• Close to 20 of the Global 1000

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FENESTRAE ADRESSING SYNC CHALLENGES

• Business and technical requirements
• Multiple standards and versions - device
  agnostic multiple solutions?
• Client software lifecycle management is TCO
  nightmare
• Fenestrae Synchronization Server features
• Integration with Microsoft Provisioning System,
  Active Directory (optional), WS 2003 and
  Microsoft (Hosted) Exchange
• ASP.NET Web management with delegated admin and
  end user self care
• Security
• Authentication against multiple providers,
  SSL/WTLS encryption over HTTP/WAP
• Supporting rich information sync and feature set
• Email attachments, Calendar, Tasks, Contacts,
  cost control,

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FENESTRAE ARCHITECTURE
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FENESTRAE CARRIER CLASS SOLUTIONS

• Reference architecture performance
• 1M mailboxes, 2 fax/sec, 10 SMS/sec
• Reliable and Scalable
• Scale out also in NLB deployments
• Single instance clusters for failover
• SQL Server logging
• Archiving of messages and transactions
• Reporting
• CDR for billing integration
• Distributed deployments

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ADDRESSING MARKETS FROM SOHO TO ENTERPRISE
Mobile Operator
Hosting Provider
FenestraeMobility Solution
SMSCMMSCGPRS
FenestraeMobility Solution
SBS
SME
Enterprise
SOHO
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FENESTRAE DEPLOYMENT SCENARIO EXAMPLE

• Customer signs up for SMS and alerts via Web
• Exchange Connector is downloaded and installed on
  server. Creates SMS message type. Creates SMS
  alerting rules
• Exchange Connector connects to FCS Web Services
  Interface
• Administrator runs test messages and approves
  system
• All (selected) clients (Outlook/OWA) are now SMS
  enabled and can send/receive SMS messages and
  alerts.

Account RegistrationBilling
Web BasedProvisioning
FenestraeMobilitySolution
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Exchange Server
Customer Premises
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BUILDING FUTURE BUSINESS OPPORTUNITIES

• Fenestrae provides the platform to leverage your
  investment by continued development of
  differentiating and revenue generating services
• Platform for deploying interactive SMS
  (information) services
• Mobile messaging integration in widest range of
  platforms and LOB applications
• BizTalk Server 2004
• Microsoft CRM
• Microsoft Office Live Communication Server
• .NET Connected certified Web services API to
  full messaging functionality
• Synchronization with (Hosted) Exchange for any
  Sync-enabled smart phone
• MMS integration into Microsoft Exchange (inbound,
  outbound)

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THANK YOU!

• Chris Gerretsen
• Business Development Manager
• Fenestrae B.V.
• chrisg_at_fenestrae.com
• www.fenestrae.com